Campus Marketing & Communications Lead

Responsibilities

• Campus Marketing & Liaison Responsibilities: Serves as the primary liaison between the Marketing office and the campus provost, coordinating campus-specific messaging and promotional activities.
• Partners with local leadership to identify marketing opportunities that elevate student engagement and promote key institutional initiatives.
• Communicates regularly with the central marketing team to ensure alignment and performance tracking across campaigns.
• Public Relations & Content Development: Develops and publishes press releases, blog posts, and media content to highlight campus achievements and success stories.
• Ensures consistency with TSTC’s brand voice and editorial standards.
• Builds relationships with local media outlets and community stakeholders to strengthen public visibility.
• Social Media & Digital Engagement: Leads campus-specific social media efforts, creating and curating engaging content that supports awareness and community engagement.
• Partners with the central social media team to ensure brand alignment and reporting accuracy.
• Monitors engagement and contributes to digital strategy improvements based on performance analytics.
• Event Promotion & Campus Engagement: Collaborates with central design and content teams to promote campus events, open houses, and initiatives.

Requirements

• Three or more years of experience in marketing, public relations, social media, or digital content creation.
• Proven experience writing and publishing press releases, news articles, and promotional content.
• Experience managing social media platforms and creating audience engagement strategies.
• Basic photography and videography experience, with ability to coordinate with professional media teams.
• Experience in public speaking coaching or media training.
• Ability to travel up to 25% based on business needs.

Preferred

• Experience in higher education, student engagement, or event marketing.
• Familiarity with media outreach and community engagement.
• Proficiency in design tools such as Canva or Adobe Creative Suite.