Responsibilities

• Execute online ad campaigns from top agencies & brands, including setup, launch, pacing, & optimisation.
• Navigate and utilise multiple platforms including but not limited to Google Ads, YouTube, Meta, TikTok, DV360, Reddit, Snapchat, and Pinterest on a daily basis.
• Become an expert at using Sightly’s proprietary platforms, including Brand Mentality®.
• Ensure campaigns adhere to precise technical specifications set forth by clients and internal strategic optimised set up.
• Address & provide support for clients & internal team members regarding campaign inquiries (i.e. status request, optimisations, troubleshooting).
• Oversee accuracy of campaign reporting, data measurement, and overall campaign success.
• Act as a liaison between the Performance Management Team to Sales, Marketing, Product, & Account Management teams to ensure top-notch campaign performance & service.
• Analyse campaigns to identify areas of opportunity for growth.
• Work closely with other team members in managing requests and the documentation of these details for the benefit of inter-departmental accuracy and communications.
• Identify and escalate priority issues, redirecting them to appropriate resources.

Requirements

• Must have experience working in Google Ads.
• At least 3-5 years experience in ad operations, programmatic media, and/or campaign management required.
• Familiarity in managing Search, Display, CTV and/or Video Advertising Campaigns is a plus, including the utilisation of DV360
• Experience managing TikTok, Meta, Snapchat, Pinterest, Reddit, and/or Amazon advertising
• Proficient in MS Excel and Google Sheets
• Experience using Salesforce is a plus

Preferred

• Knowledge of or experience in the digital advertising and/or marketing field
• Proficient in process management while keeping extreme attention to detail
• Creative thinking, resourcefulness, multi-tasking, and problem solving
• Proactive personality with a drive to implement, execute, and accomplish results daily
• Desire to learn new technologies
• Self starter, focused, organised, and eager to learn
• Excellent communications and presentation skills
• Collaborative mentality and the ability to ideate & develop new business solutions
• Comfortable working in a fast-paced and dynamic environment with the ability to move quickly throughout tasks
• Outstanding time management skills and ability to move from project to project as needed