Responsibilities

• Own the strategy and performance of integrated campaigns that drive new logo pipeline, shaping how we show up to buyers, tell our story, and convert interest into revenue.
• Define the frontend of our most important demand motions, linking buyer pain points to clear, compelling campaign narratives that resonate across personas, industries, and channels.
• Be accountable for pipeline outcomes, and evolve go-to-market approach from disconnected tactics to cohesive, buyer-led campaigns.
• Influence funnel velocity, sales alignment, and how effectively Conga acquires new customers at scale.
• Shapinge initial idea and campaign brief through to driving real pipeline impact with strong initiative and accountability.
• Collaborate cross-functionally with Product Marketing, Content, Paid Media, and Sales to align teams around a clear narrative and point of view

Requirements

• 5+ years of experience in demand generation, integrated campaigns, or growth marketing
• own full ownership of new-logo demand generation campaigns, from shaping the initial idea and campaign brief through to driving real pipeline impact
• strong experience cross-functionally with Product Marketing, Content, Paid Media, and Sales teams
• experience owning performance metrics and campaign reporting
• deep understanding of persona-based marketing, buyer journeys, and buyer-centric messaging

Preferred

• strong buyer-first mindset and real empathy for customer pain points
• ability to translate positioning into compelling, cohesive campaign narratives
• comfort being accountable for outcomes, not just strategy or inputs
• clear, confident communication and cross-functional leadership skills
• a test and learn mentality with a bias toward continuous optimization
• excitement about building scalable campaign models that evolve over time

Benefits

• perks such as flexible work options, medical and dental insurance
• competitive compensation and benefits packages