Responsibilities

• Execute end-to-end, time-bound lead generation campaigns (3–8 week sprints) focused on momentum-building initiatives, asset launches, and industry moments.
• Orchestrate campaign launches by briefing creative, copy, and social teams to ensure a cohesive narrative across all digital touchpoints.
• Serve as the primary architect for the webinar program, managing everything from speaker recruitment and content coordination to post-event lead routing and SDR follow-up.
• Monitor the lead handoff process between marketing campaigns and SDRs/sales, ensuring that high-intent leads are routed correctly and followed up on within agreed SLAs.
• Develop and deliver "Sales Enablement Kits" for every campaign, including email sequences, call scripts, and LinkedIn templates to ensure the SDR team can effectively convert campaign leads.
• Provide execution support for long-term (6–12 month) segment-specific GTM strategies, assisting in the rollout of content pillars and large-scale industry events.
• Partner with Marketing Ops and Paid Media teams to report on campaign-specific KPIs, using data to optimize short-term promotional tactics and conversion rates.
• Measure and analyze the effectiveness of marketing campaigns and initiatives, and making data-driven decisions to optimize performance
• Assist in the creation and maintenance of marketing dashboards and reports to track key performance indicators and measure the impact of marketing activities

Requirements

• 5+ years of experience managing large-scale campaigns for B2B companies in a lead generation capacity and/or in an agency setting
• You take a strategic approach to marketing that emphasizes the use of data and analytics to measure the effectiveness of marketing campaigns and tactics, and optimize them for revenue growth.
• Extensive knowledge of marketing automation systems, preferably Hubspot
• Ability to work independently with minimal oversight across multiple marketing functional areas
• Ability to work effectively in a fast-paced environment and communicate clearly with global marketing peers
• Strong attention to detail, problem-solving skills, an analytical mind-set.
• Proactively explores opportunities to add value to job accomplishments
• Strong project management skills
• Highly motivated, self-starting nature
• Minimal global travel may be required

Benefits

• Brivo is a Great Place to Work-Certified™ company and the global leader in cloud-based access control and video surveillance.
• Following our merger with Eagle Eye Networks, we are building the only platform powerful enough to support the future of AI-driven security.
• The Brivo Experience: We thrive on in-person collaboration and a "one-team" atmosphere. We embrace our international presence, leveraging diverse ideas and backgrounds to improve our culture and our products.
• Total Rewards: We support our people with competitive medical, vision, and dental plans (including company-offset premiums), a 401k with company match, and an unlimited Paid Time Off (PTO) policy that empowers you to take the time you need to maintain a healthy work-life balance.