Responsibilities

• Assist with research and development of channel recommendations across paid search, paid social, programmatic, endemic media, point-of-care, EHR, video, and other emerging channels.
• Support audience research, development, and segmentation across HCP and patient audiences.
• Build, document, and maintain UTM parameters for campaigns across channels, following the team’s naming conventions and taxonomy.
• Maintain the team’s master tracking log of campaign links, UTMs, tracking tags, and landing page destinations; flag broken, missing, or inconsistent links before launch.
• Support the day-to-day management and execution of paid media campaigns across multiple platforms and channels -- including launch checklists, gathering creative specs and assets, confirming that only MLR-approved materials and approved job codes are used, and making sure media spend is pacing correctly.
• Assist with pre-launch and post-launch QA, including link testing, tag firing checks, and verifying that live placements match the approved plan.
• Pull performance data from media platforms, agency and vendor reports, and web analytics tools; clean and organize data for weekly and monthly reporting.
• Help update recurring performance reports and dashboards, and summarize key metrics and notable changes for the Paid Media team.
• Track campaign timelines, deliverables, and open items across agencies and vendors; prepare meeting agendas and capture notes and action items.
• Support administrative tracking of media plans, insertion orders, and invoices as directed by the Paid Media team.

Requirements

• Currently enrolled in a bachelor’s or master’s program in marketing, business, communications, analytics, or a related field, or a recent graduate.
• Strong proficiency in Excel or Google Sheets (sorting, filtering, basic formulas, pivot tables); comfort working with data is essential.
• Exceptional attention to detail and organization; this role depends on getting links, codes, and data exactly right.
• Familiarity with digital marketing concepts such as paid search, paid social, programmatic, UTMs, or web analytics (e.g., Google Analytics) is a plus; coursework, class projects, or campus organization experience counts.
• Clear written and verbal communication skills and comfort asking questions and following up with internal and external partners.
• Ability to manage multiple tasks and deadlines at once and to follow established processes consistently.
• Interest in healthcare, pharmaceutical, or life sciences marketing preferred; prior industry experience not required.

Preferred

• Interest in healthcare, pharmaceutical, or life sciences marketing preferred; prior industry experience not required.

Benefits

• comprehensive benefits package that includes additional elements such as paid time off benefits, various health, vision, and dental insurance options, 401(k) retirement benefits and more for eligible employees.