Campaign & Demand-Generation Manager
Danaher Life Sciences
Austin, TX (Remote)
$125K/yr - $145K/yrIn-houseFull-timeMid level7+ years exp.
23 hrs ago
Campaign & Demand Generation Manager
Poulsbo, WA (Hybrid)
$85K/yr – $100K/yrMid Level3+ years expFull time
Posted 5 weeks ago
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Job Summary
Own the end-to-end demand and lifecycle engine from campaigns to launches, driving integrated plans, multi-channel execution, and marketing automation that moves pipelines and activation across segments.
- Campaign Strategy & Planning: own integrated campaigns for launches and growth, coordinating cross-functional teams and launch readiness.
- Product Launch & Go-to-Market: partner on GTM plans, cross-channel launches, measurement, and messaging that communicates customer value.
- Demand Gen & Automation: lead multi-channel demand programs, nurture journeys, and CRM workflows to improve lead quality and pipeline contribution.
Job Description
Responsibilities
- Campaign Strategy & Planning: Develop integrated marketing campaign strategies that support product launches, brand initiatives, customer engagement, lead generation, and business growth objectives
- Build campaign plans aligned with company goals and division priorities
- Coordinate campaign execution across marketing team members and key stakeholders
- Manage campaign timelines, deliverables, and launch readiness
- Ensure campaigns are executed consistently across channels and audiences
- Product Launch & Go-to-Market Support: Partner with the Content & Brand Manager and division leaders to support new product launches
- Help develop go-to-market plans and campaign strategies for new products and initiatives
- Coordinate launch activities across marketing channels and customer touchpoints
- Support launch measurement and post-launch performance analysis
- Ensure campaigns effectively communicate customer value and market positioning
- Demand Generation & Customer Growth: Develop integrated demand generation strategies leveraging organic, owned, earned, and paid channels
- Improve lead quality and conversion performance throughout the customer journey
- Support audience segmentation, targeting, and lead nurturing initiatives
- Partner with sales teams to improve marketing contribution to pipeline growth
- Identify opportunities to increase engagement and conversion across customer segments
- Marketing Automation & Customer Journey Management: Manage and optimize marketing automation programs and workflows
- Support CRM and lead management processes
- Develop nurture campaigns and customer journey programs
- Identify opportunities to improve engagement, conversion, and customer experience throughout the funnel
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