Campaign Data Operations Senior Associate at Crowe | Hartford, CT | $55K/yr – $109K/yr

Crowe

Campaign Data Operations Senior Associate

Hartford, CT (Remote)

$55K/yr – $109K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own data operations that power campaigns by turning multiple data sources into clean, campaign-ready audiences and ensuring accurate CRM event tracking across teams.

Data Engineering: Build and optimize audience lists from ZoomInfo, D365 Sales, and other sources for marketing programs.
Campaign Hygiene: Analyze, clean, and format data for seamless integration into workflows and reliable seller engagement signals.
Compliance & Enablement: Enforce privacy standards, update playbooks, and train teammates on data operations and CRM/event-tracking practices.

Job Description

Responsibilities

Data Operations: Advise marketing teams regarding available data for campaigns.
Audience Building: Uses available data sources including ZoomInfo and D365 Sales to build, deliver, and optimize audience lists to support marketing campaigns.
Data Hygiene: Analyze, clean, and format data to ensure seamless integration into campaign workflows.
CRM & Event Tracking: Support accurate event-related CRM activity tracking to improve visibility into seller engagement, campaign impact, and follow-up activity.
Privacy & Compliance: Operate within applicable data privacy and security standards, developing familiarity with relevant requirements and applying them consistently across audience-building and campaign support activities.
Documentation & Training: Support documentation and process updates to ensure clarity and consistency.
Team Enablement: Provide training to new team members on current and evolving processes.
Sales Tech Enablement: Support sellers in using sales technology, including onboarding to the sales engagement platform, and providing guidance on CRM event tracking processes
Stakeholder Collaboration: Collaborate with campaign stakeholders to refine data needs and recommend adjustments based on performance trends.

Requirements

BA in Marketing, Business or related fields required
3–5 years of experience in marketing data operations, marketing technology, or campaign execution
Experience managing data processes in a CRM or marketing automation environment
Demonstrated success managing assigned projects and delivering results in deadline-driven settings
Exposure to business intelligence reporting and marketing performance metrics

Preferred

Experience in a professional services environment is a plus

Benefits

Our Benefits: Your exceptional people experience starts here. At Crowe, we know that great people are what makes a great firm. We care about our people and offer employees a comprehensive total rewards package. Learn more about what working at Crowe can mean for you!

Crowe

Crowe LLP is a public accounting and consulting firm that uses its deep industry expertise to provide audit, tax, and consulting services to public and private entities. Crowe is recognized by many organizations as one of the best places to work in the U.S. As an independent member of Crowe Global, one of the largest global accounting networks in the world, Crowe serves clients worldwide. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.

Founded in 1942

Chicago, Illinois, USA

9.2K employees

www.crowe.com