Campaign Automation Manager

Responsibilities

• Setup and maintain a variety of marketing automation platforms
• Work with a team of design/UX, content, and developer professionals to recommended strategies and tactics.
• Build and manage Email & Push lifecycle & promotional campaigns
• Perform A/B tests on segmentation, cadences, subject lines, copy, offers and layout to drive improved results.
• Create and deliver reports for email marketing initiative results and activity to key stakeholders.
• Understand operations, systems, and data related to the email and push programs
• Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results
• Cross-functionally coordinate with design, merchandising, FED and other departments, as needed
• Provide strategic direction to optimize Key Performance Metrics, KPIs, of Email & Push campaigns
• Create personalized, ad-hoc, and automated campaigns

Requirements

• Competent in Microsoft Excel and other Microsoft Office programs.
• Ability to multitask in highly stressful situations.
• Strong financial and analytical skills, detail oriented, solid business sense, and good problem solving abilities
• English copy editing skills
• Time management and communication skills.
• 1+ years Email Marketing experience
• Ability to learn quickly and work efficiently in a fast paced environment.
• Must be able to handle operational schedules and production work.
• Availability to work beyond normal business hours (including weekends), as needed
• Bachelor’s Degree in Marketing, Economics, Finance, Information Systems, Business Management or related field.

Preferred

• Familiarity with Braze a plus
• Familiarity with SQL and/or HTML a plus