Campaign Architect

Irving, TX (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 1 day ago

Job Summary

Own the design and delivery of marketing automation platform solutions for enterprise clients, providing technical leadership across multi-month programs, ensuring performance, security, testing, and integration quality while guiding architecture, risk mitigation, and cross-team collaboration.

  • Lead technical design and implementation workstreams
  • Coordinate with delivery managers and development teams across complex integrations

Job Description

Responsibilities

  • Lead the design and implementation of marketing automation platform solutions for our clients, delivering premier, creative, complex, high-volume, high-visibility, enterprise-scale projects.
  • Provide technical leadership to support delivery managers responsible for implementations and projects ranging from 6 months to two years within an expanding professional services group.
  • Ensure that the system accurately meets defined business expectations, that proper testing is implemented, and that performance and security requirements are closely monitored by working with project teams.
  • Identify and confirm technical design risks and develop mitigating approaches.
  • Provide level-of-effort estimates for the technical portion of solutions.
  • Lead development resources tasked with building middleware between solutions, custom scripting, custom application development, and architectural planning for integrating multiple platforms.
  • Establish and evolve standard processes for development efforts within marketing automation platforms.
  • Provide leadership and guidance on all technical aspects of marketing automation platforms.
  • Assemble standardized work packages including requirements, specifications, and high-level design and architectural direction.
  • Iterate as needed so the team has all of the information required to take independent ownership of the work through the development cycle.

Requirements

  • Bachelor’s degree in computer science or related field.
  • 10+ years of experience developing and successfully deploying software programs/applications.
  • 5+ years’ experience in an architect role.
  • Solid breadth of Analytics & MarTech knowledge (marketing automation, email marketing, personalization, optimization, and marketing analytics).
  • Experience with marketing automation platform design, implementation, and execution (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Iterable, Acoustic, etc.) including associated agentic accelerators (Adobe Sensei, SF Agentforce + Einstein, Braze AI Decision Studio, etc)
  • Experience in algorithmic decisioning or interactive management.
  • Experience in a consulting environment and/or digital agency with demonstrated creativity, innovation, and progression of responsibility.
  • Experience across other digital marketing channels: ads, SMS, mobile apps, WhatsApp, Line, and web.
  • Experience with customer data management (data warehouse, data lakes, CDP, etc.) technologies.
  • Experience with one Customer Data Platform (Salesforce Data360, Adobe Experience Platform, mParticle, Segment, etc.).

Benefits

  • Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
  • Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
  • Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Publicis Groupe Holdings B.V

Publicis Groupe Holdings B.V. is an information services company based out of Prof. W.H. Keesomlaan 12, AMSTELVEEN, Netherlands.

Amstelveen, North Holland, NLD
1 employees

Marketing Team

Marketing Roles Posted (Last 30 Days)
40

Headcount Trend

Current headcount: ~1

Campaign Architect

Publicis Groupe Holdings B.V · Irving, TX · Hybrid