Responsibilities

• Lead Cadillac’s influencer and creator strategy across paid, earned, owned, and experiential programs.
• Shape a differentiated creator ecosystem that advances Cadillac’s luxury, innovation, design, and performance narratives in culturally relevant ways.
• Develop creator programs that support Cadillac’s key business and brand priorities, including prestige, cultural relevance, younger buyer connection, luxury perception, and performance credibility.
• Serve as the strategic lead across Cadillac influencer work, ensuring creator programs are integrated into broader brand, social, communications, and experiential planning.
• Guide the development of longer-term creator partnership models that move beyond one-off activations toward more sustained brand-building relationships.
• Lead creator strategy for major tentpoles including vehicle launches, prestige activations, motorsports storytelling, and Cadillac Formula 1-related moments.
• Influence creative, content, and amplification strategies so creator work is designed for maximum impact across channels and audiences.
• Oversee agency partners and external collaborators, ensuring strong strategic recommendations, operational excellence, and high-quality program delivery.
• Drive alignment across cross-functional stakeholders, creating clarity around objectives, deliverables, approvals, timelines, and measurement.
• Help establish standards and ways of working for Cadillac creator marketing across teams and partners.