Business Solutions Marketing Senior Manager

Responsibilities

• The Business Solutions Marketing Senior Manager will lead the strategy, development, and execution of integrated marketing programs to drive awareness, engagement, pipeline growth, customer acquisition, and revenue across the Company’s enterprise and commercial segments.
• Serving as a key partner to Sales, Product, Marketing Operations, Digital, Creative, Finance, and external agencies, this role translates business priorities into measurable go-to-market strategies, campaigns, and sales enablement initiatives.
• This role delivers strategic, hands-on B2B marketing leadership backed by strong business acumen and influence across cross-functional stakeholders, driving end-to-end campaign planning and performance, prioritizing initiatives, managing budgets and vendors, and leveraging data-driven insights to maximize marketing effectiveness, pipeline impact, and customer engagement.
• Lead the development and execution of enterprise and commercial marketing strategies that support customer acquisition, retention, pipeline growth, market expansion, and revenue objectives .
• Own integrated campaign planning across enterprise, commercial, and strategic business segments, ensuring marketing priorities are aligned to business goals, sales objectives , customer needs, and competitive positioning.
• Partner with senior Marketing, Sales, Product, Marketing Operations, Digital Marketing, Creative, Finance, external agencies and vendor partners to develop, launch, and optimize multi-channel marketing campaigns.
• Lead go-to-market planning for enterprise and commercial products, solutions, promotions, strategic initiatives, and market expansion efforts, including campaign strategy, messaging, channel approach, stakeholder alignment, and launch readiness.
• Oversee the development of customer-facing and sales-facing materials, including campaign assets, executive presentations, one-pagers, case studies, email content, landing page content, webinars, event materials, and sales enablement resources.
• Provide strategic direction on campaign messaging to ensure alignment with customer pain points, value propositions, business priorities, competitive differentiation, brand standards, and the overall customer experience.
• Establish, track, analyze, and report on campaign performance, lead generation, pipeline contribution, conversion metrics, ROI, and other key marketing KPIs for leadership review and decision-making.
• Use data, analytics, customer insights, and performance results to evaluate campaign effectiveness, identify trends, recommend optimizations, and guide future investment decisions.
• Lead project management for high-priority marketing initiatives, ensuring timelines, deliverables, stakeholders, approvals, dependencies, and risks are managed effectively.
• Manage marketing budget tracking, invoice management, payment documentation, budget changes, reconciliations, and vendor spend accountability for assigned programs.
• Partner with Finance and Accounting teams to ensure accurate forecasting, budget management, invoice processing, and fiscal accountability for agency, vendor, and campaign spend .
• Provide guidance, coaching, and informal leadership to team members, cross-functional partners, agencies, and vendors supporting business solutions marketing initiatives.
• Stay current on emerging B2B marketing trends, account-based marketing practices, digital tools, sales enablement strategies, customer engagement approaches, and technologies relevant to enterprise and commercial marketing.
• Serve as a senior, adaptable team leader who can assess business needs, recommend solutions, drive alignment, and support priorities across marketing programs, campaigns, and business initiatives.
• Actively support, promote, and advance Astound’s Inclusion and Belonging work by helping create a work environment where employees feel valued, respected, heard, and empowered.
• Other duties as assigned.