Business Law - Senior Specialist, Membership and Marketing

Responsibilities

• Develop and manage strategic membership development and marketing plans, including all tactics, such as recruiting and retention campaigns and materials by direct and e-mail, cost-benefit analysis, customer service and benefits, member group segmentation, and tracking.
• Integrate all entity membership and marketing efforts for adherence to entity strategic and long-range plan.
• Market membership, products, events, sponsorships and other services. Responsible for specific membership development and marketing budgets and for producing dues revenue.
• Serve as member liaison, which may include staffing member committees.
• Perform research, data analysis and regular reporting to aid in strategic decision making.
• Mentor and coach entity membership & marketing staff.
• Other duties as assigned

Requirements

• Bachelor’s degree from four-year college or university (or equivalent experience).
• Minimum of 4-7 years marketing and membership experience with a minimum of 2 years experience in the membership association context.
• Proven experience in marketing plan development, administration and evaluation required.
• Written/Oral Communications Skills - Advanced
• External Resource/ Vendor Management - Advanced
• Financial Management and Budget - Advanced
• Project/Campaign Management - Advanced
• Office software; Microsoft Office Suite, Relational database software, campaign management tools.

Preferred

• Master’s Degree (Preferred)

Benefits

• The ABA recognizes the value staff contribute to our success through a generous benefits package that protects their health and their financial security. The ABA’s wide array of benefit offerings include 401(k), medical, dental, vision, flexible spending accounts, health spending accounts, supplemental life and disability insurance, prepaid legal programs, and a complimentary membership to the American Bar Association, which offers additional benefits.