Business Development & Marketing Manager

Panama City Beach, FL (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

Job Summary

Own and drive the company’s marketing and partnership efforts to grow occupancy and bookings across the Octa Collection portfolio, with a focus on social media, content creation, campaigns, and local collaborations.

Job Description

Responsibilities

  • Manage and maintain the company’s social media presence across all platforms.
  • Create engaging photo, video, and written content that showcases our properties, guest experiences, and brand.
  • Execute marketing campaigns designed to increase awareness and drive bookings.
  • Maintain a consistent brand voice and visual identity across all marketing channels.
  • Monitor social media performance and recommend new strategies to improve engagement and reach.
  • Develop and maintain relationships with local businesses, attractions, restaurants, wedding venues, sports organizations, employers, tourism partners, and community organizations.
  • Create referral partnerships and cross-promotional opportunities that generate new business.
  • Represent Octa Collection at networking events, community functions, trade shows, and local events.
  • Identify new opportunities to expand the company’s presence within the local market.
  • Generate qualified leads that convert into room bookings.

Requirements

  • Experience in marketing, business development, hospitality, tourism, sales, or a related field.
  • Excellent communication and relationship-building skills.
  • Strong organizational and time management abilities.
  • Comfortable creating content for social media, including photography and short-form video.
  • Hospitality or vacation rental experience is a plus.
  • Self-motivated, professional, and results-oriented with the ability to work independently.

Preferred

  • Experience with Canva, Meta Business Suite, or similar marketing tools is preferred.

Business Development & Marketing Manager

Panama City Beach, FL · On-site