Business Development & Marketing Manager

New York City, NY (On-site)

$50K/yr – $150K/yrMid LevelFull time

Posted 14 hrs ago

Job Summary

Own and expand the program footprint by driving outreach and partnerships, building and maintaining community relationships, sourcing referrals, representing the organization at events, coordinating with internal teams, and tracking performance.

  • Expand partnerships and referral networks in lower Westchester
  • Coordinate cross-team marketing efforts and measure outcomes

Job Description

Responsibilities

  • Develop and implement marketing strategies to expand program reach and visibility.
  • Build and maintain strong relationships with community partners.
  • Identify new referral sources and partnership opportunities throughout lower Westchester.
  • Represent the organization at outreach events, conferences, and community meetings.
  • Collaborate with internal teams to align marketing efforts with operational goals.
  • Track outreach performance and provide regular reports to leadership.

Requirements

  • Proven experience in business development, marketing, or community outreach — preferably within healthcare, social services, or home care.
  • Knowledge of NHTD and TBI waiver programs (or willingness to learn quickly).
  • Excellent communication and interpersonal skills.
  • Strong organizational and follow-up abilities.
  • Willingness to travel throughout lower Westchester and surrounding areas.
Castle Rock Home Care logo

Castle Rock Home Care

Dedicated to servicing those in need of home health aides that can provide assistance with personal care such as bathing, cooking, dressing, running errands, and housekeeping

Founded in 2017
Bronx, New York, USA
26 employees

Salaries

Posted range

$50K/yr – $150K/yr

Taken straight from the job posting.

See all Castle Rock Home Care salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
944
Traffic Source Mix
Search
7.4%
Direct
79.2%
Referral
4.8%
Social
7.4%
Paid
1.1%

Headcount Trend

Current headcount: ~26
Castle Rock Home Care logo

Business Development & Marketing Manager

Castle Rock Home Care · New York City, NY · On-site