Business Development & Marketing Manager

New York City, NY (On-site)

$50K/yr – $150K/yrManagerFull time

Posted 1 day ago

Job Summary

Own the development and execution of community outreach and marketing strategies to expand program reach and visibility. Lead partner relations, source new referral opportunities, and represent the organization at events, conferences, and meetings while aligning marketing efforts with internal goals.

  • Develop and implement marketing strategies to expand program reach
  • Build and maintain relationships with community partners
  • Identify new referral sources and partnership opportunities
  • Represent the organization at outreach events and community meetings

Job Description

Responsibilities

  • Develop and implement marketing strategies to expand program reach and visibility.
  • Build and maintain strong relationships with community partners.
  • Identify new referral sources and partnership opportunities throughout lower Westchester.
  • Represent the organization at outreach events, conferences, and community meetings.
  • Collaborate with internal teams to align marketing efforts with operational goals.
  • Track outreach performance and provide regular reports to leadership.

Requirements

  • Proven experience in business development, marketing, or community outreach — preferably within healthcare, social services, or home care.
  • Knowledge of NHTD and TBI waiver programs (or willingness to learn quickly).
  • Excellent communication and interpersonal skills.
  • Strong organizational and follow-up abilities.
  • Willingness to travel throughout lower Westchester and surrounding areas.

Benefits

  • Competitive pay based on experience and results.
  • Meaningful mission helping individuals live independently in their communities.
  • Supportive team culture with opportunities for professional growth.
Castle Rock Home Care logo

Castle Rock Home Care

Dedicated to servicing those in need of home health aides that can provide assistance with personal care such as bathing, cooking, dressing, running errands, and housekeeping

Founded in 2017
Bronx, New York, USA
26 employees

Salaries

Posted range

$50K/yr – $150K/yr

Taken straight from the job posting.

See all Castle Rock Home Care salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
944
Traffic Source Mix
Search
7.4%
Direct
79.2%
Referral
4.8%
Social
7.4%
Paid
1.1%

Headcount Trend

Current headcount: ~26
Castle Rock Home Care logo

Business Development & Marketing Manager

Castle Rock Home Care · New York City, NY · On-site