Responsibilities

• Develop and execute comprehensive marketing strategies across digital, print, social media, and advertising channels to boost brand visibility and demand generation.
• Manage marketing automation tools and CRM systems to streamline campaigns, nurture leads, and optimize customer engagement.
• Lead content creation efforts including copywriting, graphic design, and multimedia content for websites, social media platforms, email campaigns, and advertising materials.
• Oversee social media advertising campaigns on platforms such as Facebook Ads and LinkedIn Ads to increase audience engagement and conversions.
• Analyze web analytics reports using tools like Google Analytics and web analytics reporting to measure campaign performance and inform data-driven decisions.
• Coordinate with sales teams to align marketing initiatives with sales objectives, supporting B2B marketing efforts and product launches.
• Manage marketing project timelines, budgets, and team collaboration efforts to ensure timely delivery of campaigns that meet strategic goals.

Requirements

• Proven experience in digital marketing, content marketing, SEO, and multichannel marketing strategies.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML, and graphic design fundamentals.
• Demonstrated ability to manage marketing automation tools such as HubSpot or Marketo and proficiency with CRM systems like Salesforce or similar platforms.
• Expertise in social media marketing including social media advertising campaigns on Facebook Advertising and other platforms.
• Knowledge of web analytics tools such as Google Analytics for performance reporting and insights generation.
• Excellent copywriting skills with the ability to craft compelling content tailored for diverse audiences.
• Experience managing marketing or advertising teams with a focus on cross-functional collaboration and leadership skills.
• Familiarity with demand generation marketing, performance marketing, e-commerce strategies, and print advertising is a plus.
• Strong research skills combined with a data-driven decision-making approach; ability to manage multiple projects within deadlines.

Preferred

• Familiarity with demand generation marketing, performance marketing, e-commerce strategies, and print advertising is a plus.

Benefits

• Paid time off