Responsibilities

• Be able to generate business through an established marketing strategy and business contacts.
• Be able to develop and implement a marketing and sales strategy designed to achieve growth objectives for the designated region.
• Be able to conduct market research for the assigned region to identify region-specific targets.
• Be able to promote the Organization and services on a regional level by recommending, monitoring, and analyzing advertising and promotional needs, including direct mail, internet, radio, and print/electronic media.
• Be able to effectively communicate the value proposition through proposals and presentations for all contract targets.
• Be able to work in conjunction with project management and existing operational staff, establish staff and customer training and education materials for all new business opportunities, including contract feedback to improve processes with the operations team as needed.
• Be able to sustain rapport with key accounts by making periodic visits, exploring specific needs, and anticipating new opportunities.
• Be able to promote and communicate marketing and sales strategy with the region’s management team.

Requirements

• Home care marketing or Business development experience required.
• (2) Two years of field experience in Home Care or MLTC
• Knowledge of Home Care/Medicaid eligibility
• Reliable transportation and a valid driver's license
• Ability to effectively communicate and build relationships
• Should be detail-oriented with strong follow-up and organizational skills
• Have the ability to take initiative and complete tasks with minimal supervision
• Be a team player who excels at building trusting relationships with customers and co-workers
• Travel: 70% Required