Business Development Executive

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own the senior-level business development engine for naming at Brand Acumen, turning C-suite access into long pipeline and closed engagements with global pharma, tech, and consumer brands.

  • Growth/Outreach: Build a precise approach to engage VP+ and C-suite leaders, leveraging Brand Acumen’s naming outcomes to open doors others cannot.
  • OpportunityQualification: Screen and prioritize naming pursuits where the depth of brand thinking and track record will win.
  • Commercial & CRM: Co-create pitch strategy with the CEO, and maintain a CRM that keeps senior relationships warm across cycles.

Job Description

Responsibilities

  • Identify and pursue senior decision-makers within Global 1000 companies in pharma, biotech, devices, tech, consumer, financial services, and defense, focusing on VP and C-suite contacts in Innovation, Brand, Marketing, and New Product Introduction.
  • Build genuine long-term relationships with senior marketing leaders, heads of commercial, global brand directors, and new product intro teams at target companies and major agency networks.
  • Develop and execute a systematic outreach strategy that leverages Brand Acumen's portfolio of naming outcomes to open doors that credentials decks cannot.
  • Qualify opportunities with precision, focusing energy on naming engagements where Brand Acumen's depth and track record differentiate the offer.
  • Collaborate with the CEO on pitch strategy, proposal development, and client presentations, bringing commercial intelligence and relationship context to engagements where the creative work will close the business.
  • Represent Brand Acumen at industry conferences, client events, and professional gatherings in pharmaceutical, technology, and consumer categories where senior decision-makers are present.
  • Build and maintain a disciplined CRM to keep relationships warm, track opportunities accurately, and ensure no senior contact from any engagement goes dormant.

Requirements

  • You have spent meaningful time inside or adjacent to Global 1000 companies in pharmaceutical, biotechnology, technology, or consumer categories.
  • You understand how decisions get made in large organizations and which title controls the naming budget versus merely thinks so.
  • You have sold professional services, brand strategy, consulting, or agency work at the senior level and can distinguish genuine interest from polite engagement.
  • You close.
  • You are intellectually serious and able to articulate a depth and precision in naming to CMOs who have heard every pitch.
  • You are comfortable with a long sales cycle.
  • You are genuinely global in thinking and networked across New York, San Francisco, London, Basel, Tokyo, Seoul, and Frankfurt.
  • You are not looking for a role; you are looking for the right role and understand this could be that stage.
  • This is that stage.

Benefits

  • A portfolio that is a compelling business development tool in the naming industry and direct CEO access on strategy and client development.
  • First year total compensation averaging $105,975 with incentives tied to revenue production.
  • Defined path to management as early as 18 months for high performers.
  • Complete location flexibility; virtual role with no geographic restrictions.
  • Direct access to the founder and collaboration on strategy, pitching, and client development throughout engagements.
  • Opportunity to represent work that has changed industries and generated significant commercial outcomes.
Brand Acumen Studios: The World Leader in Brand Naming logo

Brand Acumen Studios: The World Leader in Brand Naming

Brand Acumen is the world leader in brand name development. We have crafted over 3,000 brand name identities for over 700 companies throughout the world. Our iconic brand name creations include XBox (Microsoft), Viagra (Pfizer), Escalade (Cadillac) Abilify (BMS/Otsuka), Outlook (Microsoft), Sapphire (Chase), Xience (Abbott), Excel (Microsoft) and Activia (Dannon). At Brand Acumen, name creation is our form of artistic expression. Inspired by experimental literature and musical composition, we infuse a culture of innovation and creative inquiry into our process. We seek to redefine the fundamentals of using art and language as a guide to develop profound brand identities. Names are just the beginning...

Founded in 2013
New York, New York, USA
6 employees (1 in marketing)

Traffic Signals

Monthly Visitors
81
Traffic Source Mix
Search
42.5%
Direct
35.2%
Referral
14.1%
Social
5.4%
Paid
1.5%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (17% of company)