Responsibilities

• Preparing clear and concise marketing and creative briefs – work with Growth Strategists to distill measurable objectives, strategies, and tactics using data and customer insights to drive outcomes.
• Keeping the customer at the center of everything we do – serve as the voice of the customer and strive to optimize the client experience across channels and at every touchpoint.
• Leading the flawless project management and execution of integrated marketing programs – from start to finish, drive on-brand, on-strategy, and on-time delivery.
• Driving continuous improvement – test, learn and lead retrospective including performance analysis, reporting, and recommendations to optimize marketing efficiency, effectiveness, and reporting.
• Managing budget and expenses – provide timely and accurate estimates and ensure all approved spend is accurately tracked and reported.

Requirements

• Ability to plan, develop and implement comprehensive multi-channel marketing programs
• Self-starter with proven ability to work collaboratively and with a sense of urgency
• Excellent written and verbal communication skills
• Clear thinker with strong project management, prioritization, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Computer proficiency, including PowerPoint, Word, Excel and CoPilot
• Attention to details
• Bachelor’s degree required
• MBA or equivalent experience a plus

Preferred

• Prior interest and exposure to B2B financial services marketing
• Strong budgeting acumen: ability to track estimates vs. actuals, flag risks early, and manage vendors/POs/invoices with rigor.
• Demonstrated ability to analyze campaign performance and translate results into optimization recommendations, including comfort with web analytics (e.g., Adobe Analytics) and measurement best practices.

Benefits

• We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.
• Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States.
• For an overview of our benefits, visit https://jobs.citizensbank.com/benefits.