Business Activation Manager

Responsibilities

• FIELD DEVELOPMENT & PROFICIENCY: Build the Skills and Talent that Field Sales Need to Win With Retail Edge:
• Collaborate with Regional Leadership to establish measurable Retail Edge competency goals, assess individual and team capabilities, and develop tailored coaching plans that build confidence, proficiency, and consistent execution.
• Conduct virtual training, small-group sessions, division meetings, field-development days, ride-alongs, and one-on-one coaching on Retail Edge strategies and best practices.
• Support Account Reps in planning and preparing for retailer meetings by translating insights, tools, and opportunities into clear objectives and recommended actions.
• Coach Account Reps in the strategic use of Retail Edge systems, analytics, and resources, including Salesforce, BATTS, Copilot, and other approved tools.
• Participate actively in Regional staff and leadership calls, providing relevant Retail Edge updates, insights, and support.
• Monitor Regional Retail Edge proficiency, adoption, and execution over time, identifying individual and team development opportunities.
• Provide sales leadership with objective, development-focused insights and annual summaries highlighting capability growth, coaching opportunities, and examples of retailer impact.
• RETAILER & BUSINESS IMPACT: Execute, Scale, and Measure What Works with our Retailers:
• Lead consultative retailer-growth planning across advertising, digital commerce, merchandising, training, consumer experience, and in-store activation based on retailer needs and business objectives.

Requirements

• Bachelor’s degree preferred and three or more years of sales, marketing, account management, or related experience.
• Strong marketing knowledge and business acumen, with the ability to translate sales, shopper, customer, category, and digital-performance information into practical recommendations.
• Strategic thinking, analytical curiosity, and a bias for action, with a demonstrated ability to deliver measurable results.
• Excellent facilitation, public-speaking, storytelling, and presentation skills.
• A persuasive and collaborative communication style that builds trust, influences decisions, and earns stakeholder commitment.
• Proven ability to build strong account and cross-functional relationships while coaching, motivating, and engaging others.
• Demonstrated ability to develop others through observation, feedback, practice, and reinforcement.
• Comfort using CRM, analytics, business-intelligence, and productivity technologies to support planning, coaching, and retailer strategy. Experience with Salesforce, Power BI, Microsoft Copilot, or similar platforms is preferred.
• Curiosity and willingness to learn and apply emerging technologies, including AI-enabled tools, to improve field productivity and retailer outcomes.
• Adaptability, initiative, executive presence, sound judgment, and strong organizational skills, with the ability to manage changing priorities and travel up to 40%, including occasional overnight and weekend travel.