Sr. Activation Manager, Amazon

Responsibilities

• Planning and Execution: Own the planning, activation, pacing, and optimization of display media to deliver against business objectives and core KPIs. Ensure media strategy and execution directly support Sales team priorities, growth targets, and brand objectives, with strong accountability to performance outcomes.
• Data-Driven Decision Making & Optimization: Leverage performance data, testing, and learnings to continuously optimize campaigns, investment allocation, and strategy. Demonstrate relentless curiosity and a bias toward action in identifying opportunities to improve results.
• Advanced Analytics & AMC Leadership: Own advanced analytics initiatives, including AMC use cases, audience development, and measurement frameworks, to unlock deeper insights and inform investment decisions.
• Dashboarding & Performance Storytelling: Build and maintain dashboards and reporting frameworks that deliver performance transparency, surface insights, and enable clear, compelling internal storytelling for leadership and cross-functional partners.
• Retailer & Partner Collaboration: Develop strong, collaborative relationships with retail partners and agencies to build joint plans, unlock new opportunities, and drive mutual value.
• Cross-Functional Partnership: Partner closely with brand, sales, finance, analytics, and agency teams to align on objectives, investment strategy, performance expectations, and execution plans. Act as a connective tissue across functions.
• Navigating Ambiguity & Leading Through Change: Operate effectively in a fast-paced, evolving retail media environment, solving complex problems with imperfect information and helping the organization navigate new capabilities, tools, and ways of working.
• Leadership & Influence: Serve as a strategic thought partner and leader within the organization, influencing without authority, elevating best practices, and helping to raise the bar on how retail media is planned, executed, and measured.

Requirements

• The knowledge, skills, and abilities typically acquired through the completion of a Bachelor's degree program in a related field, or equivalent work experience.
• 5+ years serving in one of the following areas: a shopper/retail media role at a large CPG, a planning or execution role at a digital agency with retail media experience, or customer management at a large CPG vendor or a pureplay eCommerce team; Amazon experience preferred
• Strong foundation in data analytics and measurement tools (i.e. MMM Modeling)
• 5+ years of direct selling will be considered in lieu of the above experience
• Budget Management
• Retail Media Campaign Planning/Execution experience
• Agency & Customer Management skills
• Execution and Measurement of budget

Benefits

• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
• Automatically enrolled in a 401(k) plan, and participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and eligible dependents
• may be eligible to take up to 18 weeks of paid parental leave
• 120 hours of vacation per year
• paid sick time continuation for a maximum of 40 hours per calendar year
• 12 paid holidays throughout the calendar year