Responsibilities

• Lifecycle strategy across the full journey: Map how Reevo communicates from first cold touch through renewal and expansion. Decide what each stage needs, where the gaps are, and what to build first.
• Cold outbound: Own the outbound program end to end: sequencing, copy, targeting, and deliverability. You'll work closely with Sales so that what reps send and what marketing sends feel like they come from the same company.
• Prospect and lead nurture: Build the nurture programs that keep leads warm and move them toward pipeline, including re-engagement of leads that have gone cold. Measure them on pipeline contribution.
• Customer onboarding: Own the communication side of onboarding. Design the sequences and milestones that get new customers to value quickly, and be accountable for activation rates rather than sends and opens.
• Engagement and expansion: Use product usage and CRM data to drive the communications that deepen adoption, flag expansion opportunities, and feed upsell pipeline for Sales and CS.
• Multichannel orchestration: Coordinate all of this across email, in-app, and whatever channels earn their place, with real journey logic, segmentation, and suppression rules so people get relevant messages at a reasonable cadence. Build the reporting to show what's working at each stage, and use AI tools including Reevo itself to multiply your output.

Requirements

• 8+ years in lifecycle, email, or CRM marketing at high-growth AI or modern B2B SaaS companies, ideally in Sales or Revenue technology
• Experience building lifecycle programs from scratch, across outbound, nurture, onboarding, and expansion, and owning the results end to end
• Deep hands-on skill with journey orchestration: segmentation, triggers, suppression logic, and deliverability across email and in-app channels
• Fluency with modern lifecycle and marketing automation tools, and experience wiring product usage and CRM data into communication triggers
• A genuinely AI-native way of working, with real examples of workflows you've built to compress copywriting, segmentation, and analysis
• Strong analytical skills: you can pull your own numbers, run cohort analysis, and tell a clear story about stage conversion
• A track record of running structured testing programs across sequences, timing, and messaging, with learnings you can point to
• High agency, low ego, and a bias for action. You thrive in ambiguous environments and push work forward without waiting for perfect clarity
• Comfort building and automating processes with Notion and AI tools
• Excellent writing. You draft your own sequences and onboarding emails, and they're good

Benefits

• Compensation: health, dental, and vision coverage, generous paid time off (PTO), plus additional benefits that support how you work.
• Growth and development: Career advancement paths, dedicated mentorship opportunities, and a strong commitment to investing in your continuous professional development and skill enhancement.
• Dynamic culture: Join a collaborative, innovative, and fast-paced work environment where your direct contributions have a tangible and immediate impact on the product, the sales strategy, and the overall company trajectory.