Brokerage Marketing Specialist

Responsibilities

• Assist in building the marketing package for each new listing: property flyers, brochures, feature sheets, just-listed and just-sold announcements, and open house materials.
• Review listing descriptions and property highlights to ensure that they follow brand voice and Fair Housing guidelines.
• Plan and maintain a monthly content calendar for the brokerage channel (Instagram), including posting cadence and campaign themes.
• Publish and schedule posts for new listings, sold properties, open houses, agent spotlights, client testimonials, and market updates.
• Assists brokerage teams in developing and executing curated social media strategies, including campaign planning, posting cadence, and performance optimization.
• Create and maintain branded templates in Canva, Adobe Creative Cloud, or similar tools for flyers, presentations, social posts, business cards, and email headers.
• Keep the centralized marketing center organized: current templates, brand guidelines, logos, and approved photography, with outdated files retired.
• Review agent-created materials for brand and compliance requirements, including license number, brokerage name, and Equal Housing logo, before they are published or printed.
• Fulfill agent requests for custom materials within agreed turnaround times, such as 2 business days for standard items.
• Maintain inventory of printed and physical materials, including business cards, brochures, signs, lockboxes, and event supplies.

Requirements

• 3–5+ years of marketing experience, preferably in residential or commercial real estate, multifamily, hospitality, or another client-facing support role.
• Hands-on experience producing listing marketing, social media content, email campaigns, and print collateral for brokers, agents, or similar sales teams.
• Strong writing and editing skills, with the ability to adapt messaging for agents, clients, and internal teams.
• Proficiency with Canva or Adobe Creative Cloud, an email marketing platform (such as Mailchimp or Constant Contact), a real estate CRM (such as Follow Up Boss, kvCORE, or Salesforce), social scheduling tools, and Microsoft Office.
• Working knowledge of Fair Housing advertising rules and brokerage branding requirements.
• Ability to manage multiple deadlines at once, work in fast-paced or changing environments, and keep a close eye on detail.
• Collaborative, resourceful, and comfortable working with agents, brokers, vendors, and leadership.
• Basic photo and video editing skills.
• Experience running trainings or presenting to agents.

Benefits

• Compensation: $60k-$72k
• Comprehensive benefits package including Medical (BCBS), Dental and Vision Insurance
• Eligibility for participation in a 401(k) plan
• Paid time off including vacation and sick days
• 15 Company paid Holidays and your Birthday off
• A collaborative and entrepreneurial culture committed to innovation and career growth.