Responsibilities

• This position is responsible for leading the branded foodservice, broadline distributors & export marketing team and developing business strategies, executing annual business plans and managing the product portfolio to achieve financial goals (Sales & Profit) on the assigned brand.
• Lead, mentor, and manage the foodservice (distributors) & export marketing team, ensuring alignment with the strategic goals of the company.
• Develop comprehensive marketing strategies to accelerate branded foodservice and export markets, aligning with overall business objectives and sales goals.
• Engage with global network to remain informed about the company's achievements and facilitate information exchange, thereby enhancing overall market presence.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Develop marketing plans for the brand including marketing strategies supported by a recommended budget and partnering with the commercial team to develop, implement, and analyze marketing programs (advertising & consumer promotions).
• Manage Brand package design process, including work with designers, package vendors, co-brand partners, and other co-operative partners.
• Manage brand qualitative and quantitative research efforts, including chef focus groups, product testing with an applications first-mindset, and syndicated research information
• Build and maintain strong relationships with vendors/agency of record to ensure product availability, quality, negotiate contract terms.
• Develop branded innovation strategy and commercialization plans by supporting insight development and application, portfolio integration, list price and cross channel pricing recommendations.