Broadband Integrated Marketing Manager

Responsibilities

• Support development and execution of integrated Broadband acquisition marketing plans, ensuring alignment with business goals, product priorities, messaging frameworks, and T-Mobile brand strategy.
• Translate marketing strategy, audience insights, product positioning, and go-to-market priorities into campaign briefs, messaging inputs, timelines, launch plans, and partner-ready executional guidance.
• Ensure consumer-facing campaign outputs across channels are cohesive, accurate, brand-aligned, and consistent with approved messaging, offer details, product positioning, and acquisition objectives.
• Manage cross-functional campaign workstreams across creative, retail, digital, web, PR, and channel partners to ensure plans move from brief through launch on time and with clear accountability.
• Monitor campaign performance, market data, customer insights, and competitive activity to identify opportunities to improve message consistency, campaign effectiveness, audience engagement, and future planning.
• Also responsible for other duties/projects as assigned by business management as needed

Requirements

• Bachelor's degree in Marketing, Communications, or Business plus 3 years of related work experience, or advanced degree with 1 year of related work experience, or combination of education and experience deemed equivalent
• 4+ years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands
• Less than 2 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution
• Solid understanding of digital brand marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
• Experience in data driven marketing techniques and traditional database marketing is essential
• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
• Strong communications skills by presentation, written and verbal methods with frequent C-Level presentations
• Ability to influence, lead and coach cross functional teams and champion new concepts and ideas
• Clear and concise written and verbal communication skills with ability to present complex technical information to a variety of audiences including executives and non-technical leaders, while employing a high degree of collaboration and influence
• At least 18 years of age

Benefits

• Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
• At T-Mobile, we empower employees with a comprehensive benefits package including medical, dental and vision insurance, flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. Eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs.