Brand Strategy & Activation Advisor - Hybrid

Responsibilities

• Focused on brand stewardship, strategic execution, and enterprise impact
• Champion the enterprise brand strategy by guiding the successful rollout, adoption, and implementation of brand initiatives across the organization.
• Partner with Marketing, Operations, Digital, Technology, and other key stakeholders to translate brand objectives into actionable plans that drive consistency and business results.
• Lead and coordinate cross-functional brand projects, ensuring brand standards are integrated into customer experiences, communications, and business initiatives.
• Serve as a trusted advisor on brand application, providing guidance that enables teams to execute with clarity, confidence, and consistency.
• Develop and deliver communications, education, and enablement strategies that increase understanding, adoption, and advocacy of enterprise brand initiatives.
• Proactively manage priorities, dependencies, risks, and timelines across multiple projects to ensure successful execution and delivery.
• Create and maintain project plans, dashboards, presentations, and reporting materials that provide visibility into progress, challenges, and key decisions.
• Build strong relationships with internal stakeholders, agency partners, and vendors to support alignment, collaboration, and shared success.
• Identify opportunities to improve brand processes, governance, tools, and operational practices that enhance efficiency and strengthen brand consistency.

Requirements

• Minimum6 years of experience in brand strategy, marketing, brand management, communications, or a related field.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred, not required).
• Experience supporting enterprise brand initiatives and translating strategy into actionable programs and experiences.
• Strong project management skills with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
• Demonstrated success working in highly matrixed organizations and influencing outcomes across teams without direct authority.
• Excellent communication, presentation, and relationship-building skills.
• Ability to think strategically while maintaining strong attention to detail and execution excellence.
• Experience collaborating with cross-functional teams including marketing, operations, digital, technology, creative agencies, and external partners.
• Strong analytical and problem-solving skills with the ability to identify risks, develop solutions, and drive decisions forward.
• Experience developing training, enablement, or communication programs that support adoption and organizational alignment.

Benefits

• At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health.
• Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs.
• We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence.
• For more details on our employee benefits programs,click here.