Responsibilities

• Own day-to-day creation and management of our organic marketing presence, from brand storytelling and creative ideation to content production and posting
• This is a hands-on, execution-focused brand/social media role
• You will own the day-to-day creation and management of our organic marketing presence, from brand storytelling and creative ideation to content production and posting
• Core Responsibilities
• Brand & Creative Strategy
• - Help refine and evolve brand voice, tone, and visual identity
• - Develop content pillars and storytelling angles
• - Ensure brand consistency across social platforms and website
• - Contribute creative direction for campaigns and launches
• Social Media Management
• - Manage day-to-day posting across platforms (IG, TikTok, etc.)
• - Build and execute a social content calendar
• - Generate captions and website articles aligned with brand voice
• - Manage public engagement on behalf of the brand (commenting on posts, etc.)
• Content & Creative Production
• - Ideate and produce creative content, both static and video (both personally and commissioned)
• - Coordinate UGC sourcing and creator collaborations
• - Tailor content for social formats
• Website & Marketing Creative
• - Support creative for homepage, PDPs, and landing pages (campaign visuals and messaging) - Repurpose social content for web/email usage

Requirements

• Recent, hands-on social media management experience
• Portfolio of brands/accounts you’ve managed
• Proven ability to create engaging short-form content
• Strong eye for design, brand, and storytelling
• Comfortable working in a remote, DTC environment
• Self-directed/motivated and execution-oriented

Preferred

• Footwear or apparel experience
• UGC sourcing / creator management
• Light video editing (CapCut, Premiere, etc.)
• Familiarity with paid social creative strategy