Brand Strategist

Farmingdale, NJ (On-site)

$95K/yr – $115K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel demand and brand-aligned campaigns that feed sales pipeline and expansion into new markets.

  • 6–12 month roadmap: align across email, social, events, and outbound to drive pipeline growth.
  • Sales enablement and messaging: tailor frameworks for target accounts and international expansion.
  • Measurement and optimization: track lead quality, conversions, and ROI to optimize every campaign.

Job Description

  • Build and execute continuous 6-to-12-month marketing strategies focused on pipeline generation and revenue impact
  • Develop integrated B2B campaigns that support outbound sales efforts and inbound lead generation
  • Plan and manage marketing initiatives around trade shows, key business cycles, and strategic growth periods
  • Partner closely with sales to align targeting, messaging, and follow-up strategies
  • Create and execute campaigns aimed at expanding into new and international markets
  • Own and manage company social media accounts (primarily LinkedIn) with a focus on engagement and lead generation
  • Develop clear, compelling messaging that supports sales conversations and differentiates the brand
  • Support outbound efforts with campaign-driven touchpoints (email, content, social, event follow-ups)
  • Track, analyze, and optimize campaign performance based on lead quality, conversion, and ROI
  • Ensure consistent brand positioning across all customer-facing channels
NutraStar logo

NutraStar

3.6 Glassdoor

NutraStar is a premier supplement manufacturer that caters to winning nutraceutical brands. We specialize in naturally-sourced capsules, tablets, powders, softgels, and gummies.You’ll see the difference in our combined experience and capacity to massively scale your supplement brand. This is backed up by our seasoned team of 200 industry professionals and over 60,000 sq. ft. of on-site infrastructure.In dedication to your success, our account executives are available to you around the clock, so you have real-time oversight on your orders and evolving production needs. We stake our reputation on exemplary customer service, seamless partnerships, and streamlined production. These are the bedrock of our company culture.

Founded in 2011
Farmingdale, New Jersey, USA
104 employees
85% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
5.4K
Monthly Google Ads Budget
$1.7K

Headcount Trend

Current headcount: ~104

Marketing Team

Marketing Roles Posted (Last 30 Days)
1