Responsibilities

• Build and execute continuous 6-to-12-month marketing strategies focused on pipeline generation and revenue impact
• Develop integrated B2B campaigns that support outbound sales efforts and inbound lead generation
• Plan and manage marketing initiatives around trade shows, key business cycles, and strategic growth periods
• Partner closely with sales to align targeting, messaging, and follow-up strategies
• Create and execute campaigns aimed at expanding into new and international markets
• Own and manage company social media accounts (primarily LinkedIn) with a focus on engagement and lead generation
• Develop clear, compelling messaging that supports sales conversations and differentiates the brand
• Support outbound efforts with campaign-driven touchpoints (email, content, social, event follow-ups)
• Track, analyze, and optimize campaign performance based on lead quality, conversion, and ROI
• Ensure consistent brand positioning across all customer-facing channels

Requirements

• 3–5 years of experience in brand strategy, marketing, or B2B marketing
• Proven track record of building campaigns that generate leads and support sales growth
• Strong understanding of B2B sales cycles and how marketing drives pipeline
• Experience planning campaigns around trade shows, events, and outbound initiatives
• Ability to think strategically and execute with urgency in a fast-paced environment
• Strong communication, organization, and project management skills
• Experience managing social media accounts in a business setting
• Ability to work on-site full-time in Farmingdale, NJ

Preferred

• Experience working in a sales-driven or high-growth environment
• Familiarity with CRM systems and marketing automation tools
• Strong analytical mindset with experience measuring marketing impact on pipeline
• Experience collaborating closely with sales teams to drive revenue outcomes