Responsibilities

• The Brand Strategist plays a critical role within the Creative Services team by owning client brand immersion, research synthesis, narrative strategy, storytelling, messaging architecture, creative territories, and experience vision for priority presale opportunities.
• This role translates business challenges, audience understanding, and brand context into a clear client truth that anchors the pitch and helps ITA Group develop more differentiated event solutions.
• Working in close partnership with Account Executives, Event Strategy Advisors, Creative Strategy Advisors, creative teams, and operations SMEs, the Brand Strategist leads the narrative and storytelling lane while partnering on experience vision.
• The role supports high-priority, strategic, competitive, or revenue-significant pursuits where stronger storytelling and pitch differentiation can help ITA Group win more business.

Requirements

• Bachelor’s degree in Marketing, Communications, Strategy, Business, Experience Design, or equivalent work experience.
• 10+ years in strategic, creative strategy, or experience design roles within an agency or event-driven environment.
• Experience supporting new business, proposals, and pitch environments.
• Ability to connect business objectives insight idea experience outcome
• Strong conceptual thinking and ideation capability
• Experience framing differentiated positioning in competitive situations
• Exceptional storytelling skills across written, verbal, and visual formats
• Ability to craft compelling narratives and translate them into presentation-ready content
• Strong executive presence and presentation ability
• Strong facilitation skills, including the ability to lead discovery workshops, client interviews, internal strategy sessions, and alignment meetings.