Responsibilities

• Bring insights on emerging audience behavior, digital culture, and platform-native norms directly into content creation and daily publishing decisions, ensuring relevance is visible in the work itself
• Evolve brand tone, messaging, and visual storytelling through hands-on testing and performance learnings, balancing modern, creator-led expression with brand integrity
• Serve as an internal resource on Millennial and Gen Z and emerging audience trends, behaviors, and platforms
• Partner with marketing and public affairs teams to translate campaigns, initiatives, and partnerships into social-first, on-brand storytelling that works in real formats and real feeds
• Own day-to-day social media planning, publishing, and optimization across priority platforms (e.g., Instagram, TikTok, LinkedIn)
• Maintain a content calendar while remaining flexible for timely or real-time moments
• Coordinate approvals efficiently to support posting at social speed
• Ensure all content aligns with brand standards, legal requirements, and regulatory or reputational guidelines
• Support campaigns with insights on authenticity, relatability, and audience relevance
• Work with AVP Corporate Communications to streamline social media training and to plan and facilitate sessions for employees
• Track performance metrics including engagement, growth, reach, video completion, and sentiment
• Use insights to refine content, visual style, and voice over time
• Share clear, practical takeaways—not just vanity metrics

Requirements

• High school diploma required
• college degree preferred
• 3 years of experience in social media, content creation, digital marketing, or brand roles
• Must have valid driver’s license and reliable vehicle
• Demonstrated ability to create and publish content independently, start to finish
• Strong instincts for audience behavior, storytelling, and platform trends
• Comfort operating in a regulated, brand-sensitive, or reputation-conscious environment
• Ability to articulate why content works and how it supports brand goals
• Strong writer including content, storytelling, and professional communications
• Design skills that align with social media content development

Preferred

Benefits