Brand Senior Associate

Responsibilities

• Support the development of brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data
• Contribute to the development and localization of brand messaging and creative, ensuring it resonates with target audiences in the US and
• With Support of the Sr. Manager, manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity
• Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners
• Collaborate with cross-functional teams (e.g., marketing, creative, product, and analytics) to deliver integrated campaigns aligned with business objectives
• Partner with external agencies and vendors to support the development and execution of high-quality, on-brand creative assets
• Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient and timely delivery
• Establish and maintain clear processes, workflows, and documentation to support effective project execution
• Facilitate clear and consistent communication across stakeholders to ensure alignment, visibility, and accountability
• Proactively identify risks, roadblocks, and inefficiencies, and implement solutions to optimize processes and improve execution

Requirements

• Bachelor's degree and 3+ years of relevant experience working in a brand role
• Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership
• Excellent communication skills – comfortable creating and delivering presentations, post-mortem reports, and maintaining historical campaign insights
• Assist in deck building and storytelling, maintaining an archive of past campaign results to inform future strategies.
• Creatively driven thinker, with the ability to incorporate data driven insights
• Experience in building partnerships, and developing both internal and external relationships
• Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint
• Strong knowledge of the iGaming landscape a plus
• Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
• Excellent communication skills, both written and verbal

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards
• This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
• This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
• This role includes paid personal time off and 14 paid company holidays.
• FanDuel offers paid sick time in accordance with all applicable state and federal laws.