Brand Program Specialist

Alpharetta, GA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 weeks ago

Job Summary

Own and drive end-to-end brand campaigns and brand education initiatives, coordinating cross-functional teams, managing timelines and budgets, and reporting on KPIs to ensure brand consistency across channels.

  • Lead campaign planning, briefs, and asset delivery across digital, print, OOH, social, and audio.
  • Collaborate with product marketing, sales, and customer/community leads to source data and align on brand application.

Job Description

Responsibilities

  • Brand Campaign and Brand Identity Project Management:
  • - Ensure flawless campaign execution for brand campaigns across various channels, including digital, print, OOH, social media, audio.
  • - Assist in the development of campaign briefs.
  • - Ensure the internal creative team and/or agency partners have ample notice of creative requirements for project completion and equip them with materials/assets necessary for campaign success.
  • - Report on progress towards KPIs, flag challenges, anticipate bottlenecks and provide escalation management, for multiple projects simultaneously.
  • - Determine where additional cross-functional resources are needed and use collaboration skills to deliver results.
  • - Facilitate team meetings (i.e. kick-offs, status, internal/client reviews, etc.), and communicate action steps to ensure clarity and progress to goals.
  • - Manage campaign timelines with the internal creative team and agency partners.
  • - Establish and maintain clear and regular communications and status updates among team members, stakeholders and management.
  • - Work with product marketing and our customer community leads to source data that can be leveraged for brand campaigns.

Requirements

  • 3+ years of experience managing branding, advertising or marketing projects.
  • Experience in advertising, brand management or related roles, with a track record of successfully developing and implementing brand identity initiatives and brand campaigns.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Analytical mindset with the ability to interpret data and metrics to drive decision-making.
  • Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously and strong attention to detail.
  • Creative thinking and problem-solving abilities.
  • Flexible and able to adapt to change.
  • Proficiency in relevant software and tools, such as Salesforce, Netsuite and Microsoft Office.

Benefits

  • Equity, in the form of non-qualifying options
  • Career-growth opportunities
  • High-quality health benefits
  • Retirement Plan with employer match
  • Flexible Time Off and Paid Time Off benefits
  • Volunteer opportunities

Barracuda Networks Inc.

BARRACUDA NETWORKS LIMITED is an information technology and services company based out of BRUNEL HOUSE STEPHENSON ROAD HOUNDMILLS, BASINGSTOKE, United Kingdom.

BASINGSTOKE, England, GBR
11 employees

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Brand Program Specialist

Barracuda Networks Inc. · Alpharetta, GA · Remote