Brand Planning Executive Director at Wray Ward LLC | Charlotte, NC

Wray Ward LLC

Brand Planning Executive Director

Charlotte, NC (On-site)

Salary Not AvailableDirector/Executive15+ years expFull time

Posted 3 months ago

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Job Summary

Drive Brand and Creative Strategy leadership for WW, overseeing brand planning outputs and client-facing guidance.

Must-have: 15–20 years in brand management, strategy and agency planning.
Standout: proven ability to mentor teams and guide creative strategy across client brands.

Job Description

Responsibilities

Ultimately accountable for the outputs of the brand planning function at Wray Ward inclusive of Brand Strategy and Creative Strategy.
Collaborates with Chief Client Officer to ensure the profitability of work, assignments and in making recommendations for the growth or reduction of the Brand Planning Team based on performance, revenue and decisions that are in the best interest of Wray Ward
Work as a member of the Wray Ward brand teams with the Account Management team that focuses on agency brands with integrated and annual communications planning
Identifies opportunities for deeper connection between the brand and customer throughout every stage of the journey
Provide leadership and guidance for creative expression and annual communications planning, and represent the voice of the customer throughout the planning process from messaging development to creative and communications implementation.
Works with the brand team to recommend messaging strategies for solving communications challenges while demonstrating a passion for creative excellence and inspiring customer-centric solutions. Leverages Brand Strategy work to inform Creative Strategy
Partners with Account Management and Creative Directors to lead ideation sessions associated with brand and creative strategy development
Actively seek out exemplary brands, informing and educating teams on brand best practices
Oversee roster of clients who participate in Creative Expression
Articulate Creative Strategy, writes the brief, conducts briefings and supports creative presentations with creative strategy set up/expression of the brief (concepts) to clients

Requirements

15–20 years in brand management, marketing strategy, account planning, strategic planning and research
Insights, strategy, and account planning and marketing strategy experience with an agency preferred
Bachelor’s degree in marketing, strategy, business, communications, psychology or sociology

Benefits

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures.
Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole.
From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture.

Wray Ward LLC

We are a tenured, full-service creative company with a complete portfolio of solutions to address your needs. Using data, human insights and creativity, we craft campaigns to help home and building brands connect deeply with their audiences, delivering results that drive meaningful action.

Founded in 1977

Charlotte, North Carolina, USA

119 employees (71 in marketing)

www.wrayward.com