Brand Planning Executive Director

Responsibilities

• Ultimately accountable for the outputs of the brand planning function at Wray Ward inclusive of Brand Strategy and Creative Strategy.
• Collaborates with Chief Client Officer to ensure the profitability of work, assignments and in making recommendations for the growth or reduction of the Brand Planning Team based on performance, revenue and decisions that are in the best interest of Wray Ward
• Work as a member of the Wray Ward brand teams with the Account Management team that focuses on agency brands with integrated and annual communications planning
• Identifies opportunities for deeper connection between the brand and customer throughout every stage of the journey
• Provide leadership and guidance for creative expression and annual communications planning, and represent the voice of the customer throughout the planning process from messaging development to creative and communications implementation.
• Works with the brand team to recommend messaging strategies for solving communications challenges while demonstrating a passion for creative excellence and inspiring customer-centric solutions. Leverages Brand Strategy work to inform Creative Strategy
• Partners with Account Management and Creative Directors to lead ideation sessions associated with brand and creative strategy development
• Actively seek out exemplary brands, informing and educating teams on brand best practices
• Oversee roster of clients who participate in Creative Expression
• Articulate Creative Strategy, writes the brief, conducts briefings and supports creative presentations with creative strategy set up/expression of the brief (concepts) to clients

Requirements

• 150 years in brand management, marketing strategy, account planning, strategic planning and research
• Bachelor9s degree in marketing, strategy, business, communications, psychology or sociology

Preferred

• Insights, strategy, and account planning and marketing strategy experience with an agency preferred