Brand Partnerships Manager

Torrance, CA (On-site)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Build the off-line experience and partner ecosystem to drive premium brand activation, community engagement, and channel expansion for a design-forward consumer brand.

  • Offline Events & Community Engagement: plan and run events, activations, demos, and trade shows that connect with local communities and gather direct product feedback.
  • Retail Partnerships & Business Development: cultivate retailers and strategic partners, expand into physical spaces, and explore new partnerships and channels.

Job Description

Responsibilities

  • Offline Events & Community Engagement: plan and execute offline events, pop-ups, product demonstrations, trade shows, and community activations
  • Represent Rowan Appliance at local events, retail activations, networking events, and partnership opportunities
  • Build relationships with local communities, organizations, creatives, and event partners
  • Gather customer feedback, market insights, and product feedback through direct consumer interaction
  • Help create engaging and premium offline brand experiences aligned with Rowan’s identity and values

Retail Partnerships & Business Development

  • Identify and develop relationships with retailers, wholesalers, distributors, showrooms, and strategic business partners
  • Support Rowan’s expansion into physical retail locations and B2B sales opportunities
  • Coordinate partnership discussions, outreach efforts, and collaborative opportunities
  • Research new partnership channels, retail opportunities, and market expansion strategies
  • Maintain and organize partnership pipelines, communications, and follow-ups

PR, Influencer & Media Outreach

  • Assist with influencer outreach, media relationships, and partnership opportunities
  • Coordinate product gifting, reviews, collaborations, and brand partnership initiatives
  • Build relationships with bloggers, creators, journalists, and community influencers
  • Help increase Rowan’s visibility through authentic partnerships and storytelling opportunities

Brand Support & Operations

  • Coordinate logistics and execution for events, partnerships, and promotional initiatives
  • Work closely with leadership to support brand growth and strategic initiatives
  • Assist with general partnership, marketing, and operational tasks as assigned
Rowan Appliance Inc. logo

Rowan Appliance Inc.

Rowan Appliance Inc. is at the forefront of innovation, committed to powering your life and shaping a sustainable future for all. We are driven by a vision to transform lives through technology, seamlessly integrating art, technology, and human-centric design into every appliance we craft. Our energy-efficient solutions enrich your everyday living, balancing aesthetic beauty with functionality.Today, we proudly house distinctive brands like R.W. FLAME, Zafro, Antarctic Star, Kismile, Cowsar and Electactic, each dedicated to delivering quality, sustainability, and innovation. From quality heaters to efficient ice makers, our products reflect our passion for blending advanced technology with environmental stewardship. At Rowan, our people are our greatest asset. We cultivate a culture of creativity, celebrate diversity, and provide abundant opportunities for growth. As we embrace digital transformation and environmental challenges, we remain dedicated to our core values: consumer centricity, sustainability, and innovation.Looking ahead, we aim to enhance consumer lifestyles through smart, intuitive solutions that embody our dedication to art, technology, and humanity. Join us as we lead the way to a better, more connected, and sustainable future.

Torrance, California, USA
8 employees (4 in marketing)

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
70.1%
Direct
14%
Referral
6.1%
Social
8.4%
Paid
1.2%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
4 (50% of company)
Marketing Roles Posted (Last 30 Days)
1