Responsibilities

• Own day-to-day relationships with assigned influencers and affiliate partners
• Manage partner onboarding, activation, and retention workflows
• Coordinate directly with the SVP of Business Development on senior-tier influencer strategy and escalations
• Maintain active communication cadences with partners to ensure alignment, engagement, and performance
• Identify and cultivate new influencer and affiliate prospects aligned with brand positioning
• Support scheduling and advance coordination for media shoots, events, and tradeshows in partnership with the SVP, affiliate partners, and internal operations
• Develop a thorough working knowledge of the company’s affiliate incentive structure and program mechanics
• Design partner-specific activation strategies that maximize utilization of available incentives
• Track affiliate performance data and produce regular reporting on conversion rates, revenue attribution, and program health
• Identify underperforming partners and develop remediation or reactivation plans
• Recommend program enhancements based on performance trends and partner feedback
• Manage brand collaboration logistics across podcast sponsorships, webinars, events, media assets, swag, and visual content
• Coordinate partner deliverables, timelines, and approval workflows across all active sponsorship agreements
• Serve as the operational point of contact for media and brand partners from contract execution through campaign close
• Represent the company at sponsored events, partner activations, and industry appearances as required
• Translate partner marketing activity into documented, measurable sales impact
• Collaborate with the internal marketing and sales teams to align partner campaigns with revenue goals and sales cycles
• Ensure affiliate and influencer activity is tracked through the funnel and attributed accurately
• Surface partnership-driven insights that inform broader go-to-market strategy
• Brief internal and external media teams on deliverable requirements for partner campaignsness?

Requirements

• Cannabis industry experience strongly preferred; candidates with this background will be prioritized
• Demonstrated background in strategic marketing, brand marketing, or partner marketing
• Proven experience managing affiliate programs, influencer partnerships, or brand sponsorship relationships
• Exceptional communicator — clear, direct, and professional in written and verbal form; presentable for partner-facing and event contexts
• Highly organized with the ability to manage multiple active partnerships and workstreams simultaneously without loss of quality or accountability
• Proficiency with AI tools — specifically Claude and AI-assisted marketing platforms; candidates should be active, capable users
• Experience with podcast sponsorships, webinar production logistics, and live event activations preferred
• Familiarity with affiliate tracking software and partner management platforms preferred
• Light media literacy — ability to brief, review, and provide feedback on creative assets preferred
• Experience working in a cross-functional environment alongside sales and marketing teams preferred

Preferred

• Hands-on experience with podcast sponsorships, webinar production logistics, and live event activations preferred
• Familiarity with affiliate tracking software and partner management platforms preferred
• Light media literacy — ability to brief, review, and provide feedback on creative assets preferred