Brand Partner for Sponsorships & Experiential Marketing

Westwood, MA (Hybrid)

$80K/yr – $90K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive sponsorship marketing for endurance programs in NYC, coordinating events with NYRR and Team Citizens.

  • Own planning and activation of endurance partnerships and runner programs.
  • Must-have: 5+ years in sponsorship or experiential marketing.
  • Standout: Hands-on event support across NYRR events and travel as needed.

Job Description

Responsibilities

  • Support the day-to-day execution of Citizens’ endurance sponsorships in NYC, ensuring deliverables are completed on time and aligned with brand guidelines.
  • Assist with the planning and activation of major partnerships, including New York Road Runners, the Citizens Queens 10K, and the TCS New York City Marathon.
  • Help manage Citizens running platform, Team Citizens , including runner communications, inbox support, engagement initiatives, and event coordination.
  • Support the annual Team Citizens bib allocation and registration process for internal and external runners, including coordination with business lines and race organizers.
  • Coordinate with internal teams (brand, product, social, corporate affairs) and external sponsorship and agency partners to support seamless event execution.
  • Oversee colleague volunteer efforts across the Citizens NYRR race footprint, ensuring strong engagement and smooth execution at sponsored events.
  • Help track performance metrics and contribute to post-event recaps and reporting.
  • Support the creation and implementation of new activation tactics and vendors that help advance programs and re-marketing efforts.
  • This job will require periodic travel to p rovide hands-on support at sponsored events and race-day experiences, including evenings and weekends as needed .

Requirements

  • 5+ years of experience in sponsorship marketing, experiential marketing, or event management.
  • Bachelor’s degree in Sports Marketing, Marketing, Communications, or related field.
  • Strong organizational & project management skills with the ability to manage multiple projects simultaneously and deliver on time
  • Excellent communication & interpersonal skills; ability to work with multiple stakeholders.
  • Comfortable working collaboratively across teams and with external partners, including engaging with community members
  • Passion for sports/running and community engagement is a plus.
  • Ability to work nights and weekends, travel as required and represent the brand at key events.

Preferred

  • Endurance sponsorship experience is a plus.

Benefits

  • We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits.
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Citizens

3.7 Glassdoor

At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey. Whether you’re considering banking with us or looking to work with us, you’ll find a customer-centric culture and a supportive, collaborative workforce at Citizens.You’re made ready and so are we. #MadeReady

Providence, Rhode Island, USA
23K employees (491 in marketing)
69% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
28.8%
Direct
63.2%
Referral
6.9%
Social
0.1%
Paid
0.8%

Headcount Trend

Current headcount: ~22.8K

Marketing Team

Marketing Team Size
350 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2B
Last Raise
$750M
Post IPO Debt, 1 years ago

Funding History

  • Feb 2025
    Post IPO Debt • $750M
  • Jul 2024
    Post IPO Debt • $1.3B

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