Brand Paid Media Manager

Responsibilities

• Develop and execute a top-of-funnel paid media strategy across television, podcasts, out-of-home, streaming, audio, video, sponsorships, and emerging channels; own media planning, budgeting, forecasting, and allocation across brand campaigns; identify the markets, audiences, programs, creators, and cultural moments where our brand can have the greatest impact
• Manage relationships with media agencies, networks, publishers, podcast partners, and other vendors; lead media buying and negotiations, securing effective placements, pricing, added value, and contract terms
• Partner closely with brand, creative, content, communications, and product marketing teams to develop memorable campaign concepts; translate campaign strategy into clear creative briefs, channel plans, audience recommendations, and production requirements
• Ensure creative is tailored to each medium while maintaining a consistent brand narrative; build testing plans across markets, audiences, messages, formats, frequency, and media mix; establish measurement frameworks for brand awareness, consideration, reach, frequency, share of voice, branded search, direct traffic, and downstream demand
• Use brand-lift studies, geographic testing, incrementality analysis, and other methods to evaluate campaign impact; monitor campaigns, surface insights, and adjust investment based on performance, audience response, and business priorities
• Communicate campaign plans, results, and recommendations clearly to cross-functional partners and company leadership; stay current on shifts in media consumption, advertising technology, measurement, and emerging brand opportunities

Requirements

• Hands-on experience in paid media, with a focus on brand advertising, media planning, and buying across top-of-funnel channels.

Preferred

• Hands-on experience planning, buying, and optimizing brand campaigns across channels such as TV, connected TV (CTV), podcasts, out-of-home (OOH), streaming audio, and digital video.
• Proven ability to manage large media budgets, develop media plans, allocate investments, and negotiate directly with publishers, networks, and media partners.
• Strong understanding of media planning fundamentals, including reach, frequency, audience targeting, market selection, and cross-channel media mix.
• Experience measuring brand advertising effectiveness through brand-lift studies, incrementality testing, media mix modeling (MMM), geographic experiments, and other analytical approaches.
• Strong creative instincts and experience collaborating with brand, creative, and marketing teams to develop campaigns that resonate with target audiences.
• Highly analytical, organized, and comfortable owning campaigns end-to-end, from strategy and execution through measurement, optimization, and communicating results to leadership.

Benefits

• Base salary is just one part of our total rewards package at SpaceXSI, which also includes equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short & long-term disability insurance, life insurance, and various other discounts and perks.