Brand Owner

New York City, NY (Remote)

$137K/yr – $204K/yrMid LevelFull time

Posted 5 months ago

Job Summary

Own narrative and messaging to turn product moments into cross-channel stories that hit the right SMB audience, backed by a repeatable content engine and creator partnerships.

  • Define pillars and ensure consistency across website, outbound, sales, social, and events
  • Align with ICP behavior online and build a strong GEO/SEO foundation to surface AI answers

Job Description

  • Own the narrative
  • Turn a product into a simple, sharp story
  • Define messaging pillars grounded in real user behavior
  • Keep the story consistent across every surface - website, outbound, sales collateral, social, events
  • Identify where our ICP actually spends time online
  • Build the GEO/SEO foundation so Beside shows up in the right searches and AI answers
  • Design and run a repeatable content engine across our owned social channels
  • Source creators, ambassadors, and partners who actually reach our users
  • Run partnerships end-to-end (outreach → brief → execution → measurement)
  • Build a repeatable bench of high-signal collaborators
  • You run your own YouTube channel and know what it takes to build content that lands
  • You've distributed to SMBs in the US and know how that audience thinks
  • Benefits: Medical, dental, and vision coverage for you and your family, plus 401(k).
  • Perks: Home office setup stipend and company offsites abroad several times per year.
Beside logo

Beside

We are a purpose-driven media and hospitality company, rooted in Quebec but with an international reach. Our passion is conserving forests and inspiring people to build more meaningful lives at the crossroads of nature and culture. To achieve our mission, we tell true stories of growth and transformation, we host workshops and events, and we create protected nature destinations where our community can stay in our award-winning cabins and experience a wide range of activities in the great outdoors.

Founded in 2016
Montreal, Quebec, CAN
17 employees (5 in marketing)

Salaries

Posted range

$137K/yr – $204K/yr

Taken straight from the job posting.

See all Beside salaries
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Brand Owner

Beside · New York City, NY · Remote