MISSION STATEMENT

It is our company mission to be regarded as a "first response" resource in helping turn medication dosing PROBLEMS into successful SOLUTIONS. Boudreaux's New Drug Store has a mission to provide accessible, compassionate, and exceptional pharmaceutical care to every patient we serve. We are dedicated to promoting health and wellness within our community by offering personalized medication to best suit the needs of the individual. Our expert guidance and commitment to customer service allows us to be the trusted partner in optimizing the quality of life for our customers. Our goal is to consistently exceed expectations, foster enduring relationships, and create a positive experience for everyone within our community and beyond. 

At Boudreaux's New Drug Store, our vision is to become the staple in pharmaceutical care and to be recognized for our unwavering dedication to enhancing the health and wellness of every individual we serve. We aspire to be the model for excellence in the healthcare industry, crafting innovative solutions and setting new standards of excellence in patient care. Our vision encompasses a future where Boudreaux's leads the field in medical expertise and care. We want each customer to take control of their health journey and allow our pharmacy to support their commitment with compassionate expertise and care. Through continuous growth, collaboration, and expert advice, we envision a healthier future for each individual we serve. Boudreaux's New Drug Store will serve the patient-physician need by preparing CUSTOM FORMULATIONS. Upon physician request, medications will be prepared according to the patient's demographic and specific etiological requirements.

 At Boudreaux's New Drug Store, our philosophy is founded on the belief that every individual deserves access to comprehensive pharmaceutical care that goes beyond dispensing medication. We view pharmacy as the leader in correcting patients' well-being and their overall health. By integrating evidence-based and personalized medication, we believe that illnesses are curable based on one's determination and the help of medical professionals. Relationships and agreements with other health care professionals are entered into with the goal of improved patient outcomes. Areas of focus in pharmaceutical care will include but are not limited to, medication problem-solving, customized hormone replacement therapy for men and women, diabetes (shoe program), wound care, pain management, nutraceutical support, drug regimen reviews, and medication case management.

CORE VALUES

• Our first priority is our patients and their families.
• ALL patients are treated with dignity and respect.
• We meet the needs of our patients as they define them by listening and responding accordingly.
• Patient complaints are resolved the same day.
• We respond positively to customer requests.
• All telephone calls are answered before the third ring.
• No person is on hold longer than 45 seconds.
• All staff smile when speaking with patients.
• We greet our patients when they enter the pharmacy.

About the Role:

The Brand & Marketing Specialist will play a key role in growing and maintaining the presence of multiple brands across both digital and traditional channels. This position blends content creation with broader marketing execution - supporting campaign planning, managing social media, developing sales enablement materials, and driving direct engagement through email and other digital channels. The ideal candidate is a creative thinker who is equally comfortable producing content and executing multi-channel marketing strategies. This role reports directly to marketing leadership and works closely with the Marketing Content Creator to ensure cohesive, high-quality output across all brand touchpoints. 

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Demonstrated ability to create content across formats (written, visual, and multimedia). 
• Understanding of social media platforms, best practices, and audience engagement. 
• Strong written communication skills with an eye for brand voice and consistency. 
• Ability to manage multiple projects across multiple brands simultaneously. 
• Familiarity with email marketing principles and campaign execution. 
• Basic understanding of digital marketing strategy, including CTAs, audience targeting, and campaign structure. 

Preferred Qualifications:

• Experience developing sales enablement materials or B2B marketing materials. 
• Familiarity with social media planning, scheduling, and performance tracking. 
• Exposure to direct-to-consumer marketing strategies. 
• Experience contributing to brand development or brand identity work. 
• Experience working in a small or growing marketing team. 

Responsibilities:

• Create content across social media platforms in collaboration with the Marketing Content Creator. 
• Manage and maintain social media presence across multiple brands, including content calendars and scheduling. 
• Develop sales and marketing materials that support B2B outreach and development efforts. 
• Plan and execute email marketing campaigns to targeted audiences. 
• Contribute to full-funnel campaign planning. 
• Support direct-to-consumer marketing initiatives with a focus on reach and conversion. 
• Collaborate with marketing leadership to align content output with goals across all active brands. 
• Assist with print and packaging material development as needed. 

Skills:

The Brand & Marketing Specialist will utilize strong communication skills daily to craft compelling messages that resonate with diverse audiences. Analytical skills are essential for interpreting market data and campaign performance metrics to refine marketing strategies effectively. Proficiency in digital marketing tools enables the specialist to manage social media channels, email campaigns, and online advertising with precision. Creativity and attention to detail are applied when developing content and coordinating with design teams to ensure brand consistency. Collaboration skills are critical as the specialist works cross-functionally to align marketing initiatives with broader organizational goals.