Danaher Brand Marketing Activation Specialist

Boston, MA (On-site)

$85K/yr – $115K/yrMid Level1+ years expFull time

Posted 21 hrs ago

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Job Summary

Own and execute brand marketing initiatives across content, digital channels, and cross-functional programs to drive awareness, engagement, and ROI.

  • Lead content storytelling and brand activation across channels.
  • Manage marketing operations, campaigns, and performance analysis.

Job Description

Responsibilities

  • Execute Integrated Brand Strategy : Support the development and activation of brand marketing initiatives that drive awareness, consideration, and preference while ensuring brand consistency across all customer and employee touchpoints.
  • Develop and Scale Content & Storytelling : Create, manage, and optimize audience-centric content across digital, social, events, owned channels, and AI-powered platforms to strengthen brand engagement and impact.
  • Drive Digital Marketing & Performance Insights : Apply digital marketing, SEO, and AI-enabled best practices while monitoring campaign performance, analyzing results, and reporting on key brand and marketing metrics.
  • Manage Brand Activations & Cross-Functional Programs : Coordinate sponsorships, partnerships, events, and internal engagement initiatives, working closely with stakeholders, agencies, and cross-functional teams to deliver integrated marketing programs.
  • Lead Marketing Operations & Project Execution : Manage project plans, timelines, budgets, competitive analysis, dashboards, and reporting to ensure efficient execution and measurable marketing ROI.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 1+ years of experience in brand marketing, digital marketing, communications, or a related field supporting marketing initiatives and campaigns.
  • Experience supporting integrated marketing campaigns across multiple channels, including digital, social media, email, and content marketing platforms.
  • Proficiency with Microsoft Office applications (PowerPoint, Excel, Word) and project management tools.
  • Experience using digital analytics, social media management, AI-enabled marketing platforms, and marketing performance reporting tools.
  • Travel up to 20% with US and some international travel

Preferred

  • Experience with marketing automation, CRM, social media management, or analytics platforms.
  • Knowledge of SEO, SEM, AEO and digital marketing measurement.
  • Familiarity with AI-powered marketing tools and content optimization platforms.
  • Experience working in a corporate, B2B, healthcare, life sciences, or technology environment.

Benefits

  • Danaher offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info .
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Danaher Corporation

3.9 Glassdoor

Danaher is a leading global life sciences and diagnostics innovator, committed to accelerating the power of science and technology to improve human health. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

Founded in 1969
Washington, District of Columbia, USA
49K employees (1,212 in marketing)
76% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
326.4K
Monthly Google Ads Budget
$7.7K
Traffic Source Mix
Search
30.7%
Direct
39.7%
Referral
16.6%
Social
11.8%
Paid
0.9%

Headcount Trend

Current headcount: ~50.3K

Marketing Team

Marketing Team Size
1,188 (2% of company)
Median Career Experience
17 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
5

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