Responsibilities

• Lead the development, review, approval, and distribution of customer and stakeholder communications, including newsletters, brand updates, educational content, and other marketing communications.
• Serve as the primary administrator and subject matter expert for Salesforce Marketing Cloud communications supporting Marathon and ARCO marketing initiatives.
• Lead and coordinate brand research projects, analyze findings, and provide actionable insights and recommendations to support business and marketing decisions.
• Develop and execute customer engagement programs, recognition initiatives, and strategic marketing efforts designed to strengthen relationships with branded marketers and dealers.
• Manage website content and accessibility initiatives, ensuring digital experiences remain accurate, compliant, and aligned with brand standards.
• Serve as the business lead for website strategy, search optimization, and AI search readiness by identifying opportunities to improve brand visibility, content quality, accessibility, and discoverability across traditional search engines and emerging AI-driven search experiences.
• Support the development and execution of new marketing initiatives, pilot programs, and strategic projects that advance brand objectives and improve customer experience.
• Collaborate with field sales teams, agencies, loyalty stakeholders, legal partners, and other internal business groups to ensure consistent messaging and successful program execution.
• Maintain relationships with external vendors and agency partners to support assigned programs and initiatives.
• Develop, manage, and adhere to budget parameters for assigned programs and areas of responsibility.

Requirements

• Bachelor’s degree required. Marketing, communication, or other business-related degree preferred.
• Minimum of five (5) years of experience in marketing, communications, brand management, digital content strategy, or a related discipline.
• Demonstrated experience developing customer-facing communications, managing complex marketing programs, and leading cross-functional projects from strategy through execution.
• Experience managing website content, search engine optimization (SEO), digital content governance, or accessibility initiatives preferred.
• Familiarity with evolving AI-powered search experiences, content discoverability best practices, and emerging digital marketing technologies preferred.
• Experience leveraging customer, market, or brand research to generate actionable business insights and recommendations preferred.
• Experience with Salesforce Marketing Cloud, Salesforce CRM, project management platforms, and marketing analytics tools preferred.

Preferred

• Experience managing website content, search engine optimization (SEO), digital content governance, or accessibility initiatives preferred.
• Familiarity with evolving AI-powered search experiences, content discoverability best practices, and emerging digital marketing technologies preferred.
• Experience leveraging customer, market, or brand research to generate actionable business insights and recommendations preferred.
• Experience with Salesforce Marketing Cloud, Salesforce CRM, project management platforms, and marketing analytics tools preferred.

Benefits

• Marathon Petroleum offers a total rewards program which includes, but is not limited to, access to health, vision, and dental insurance, paid time off, 401k matching program, paid parental leave, and educational reimbursement.
• The hired candidate will also be eligible for a discretionary company-sponsored annual bonus program.