Responsibilities

• Work directly with the Brand Marketing Manager to determine our digital channel mix and investment strategy (e.g. Online Video, YouTube, Meta, TikTok).
• Own the creative testing roadmap; partner with performance marketing and analytics teams to identify opportunities and structure testing plans.
• Oversee the development of brand creative to fuel the digital media plan:
• Draft creative briefs that are rooted in our brand story, customer insights, channel best practices, and campaign learnings.
• Project-manage internal creative teams and external agencies, managing feedback, securing approvals, and trafficking final assets to media partners.
• Maintain the brand team’s asset library and proactively identify opportunities to leverage assets and messaging across the organization.
• Partner with analytics and engineering teams to advance digital brand measurement capabilities and translate creative learnings into actionable optimization strategies.
• Monitor industry trends and identify emerging opportunities to drive continuous channel testing and expansion to drive performance improvements.
• Generate and present monthly reports for mid-funnel channels across all active regions (US, CA, UK).
• Responsible for budget planning and reconciliation for all mid-funnel digital brand channels.

Requirements

• 2+ years of professional marketing experience, preferably in consumer brand or performance marketing
• Deep understanding of creative strategy and production, with a proven ability to connect creative insights directly to performance metrics and business outcomes.
• Strong creative instincts with the ability to give clear, actionable direction and feedback to agencies and creative partners.
• A data-driven approach to decision-making, with a focus on balancing long-term brand building with short-term conversions.
• Exceptional written, verbal, and presentation skills, with a track record of building cross-functional relationships and presenting to stakeholders.
• Strong organizational skills and personal accountability, with experience managing budgets, project timelines, and competing priorities effectively.
• Familiarity with leveraging generative AI tools to optimize creative workflows, speed up production, or streamline daily marketing tasks.

Benefits

• best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us.
• career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways.
• a flexible hybrid model and robust time off policies encourage work-life balance and individual well-being.
• Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.