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CarGurus

Brand

4.1
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

CarGurus was founded in 2006 in Cambridge, Massachusetts by Langley Steinert, co-founder of TripAdvisor, who saw an opportunity to create a better car-shopping experience using technology and data analytics. In just over a decade, CarGurus has become the most visited automotive shopping site in the US, with more car listings than any other major online automotive marketplace. CarGurus also operates sites in Canada and the UK. Interested in becoming a Guru? Make sure to view our dozens of open roles and positions!
Founded in 2006
Boston, Massachusetts, USA
1.3K employees (86 in marketing)
www.cargurus.com
79% recommend to a friend
71% positive business outlook

People

Marketing leadership

Dafna Sarnoff
Dafna Sarnoff
Chief Marketing Officer
At the company for 4 years 10 months
Iris Guerra Schlesinger
Iris Guerra Schlesinger
Vice President, Performance Marketing and Analytics
At the company for 6 years 9 months
Brandon Morrill
Brandon Morrill
VP, Employer Brand and Talent Acquisition
At the company for 5 years 1 month
Allison Conroy
Allison Conroy
Senior Director, Brand Marketing
At the company for 6 years 8 months

Hiring contacts

Brandon Morrill
Brandon Morrill
VP, Employer Brand and Talent Acquisition
At the company for 5 years 1 month

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$1.8M

Last raise

Post IPO Secondary, 4 years ago

Funding history

Aug 2022

Post IPO Secondary CarGurus

Aug 2017

Series A CarGurus · $1.8M

Audience

Monthly website visitors
40.1M
Month over month-3.6%
Quarter over quarter-1.9%
Top sourceSearch (48.6%)
Ad budget per month$8.5M
Average search rank40.5
Traffic source mix
Search
48.6%
Direct
45.5%

News

CarGurus (CARG): Reassessing Valuation After a Recent Rebound in Share Price
Dec 10, 2025 • simplywall.st
CarGurus (CARG) Stock Trades Up, Here Is Why
Dec 9, 2025 • Yahoo Finance
Alta Fox Capital Opens a Large $41 Million CarGurus Position
Dec 9, 2025 • The Motley Fool

Links

www.cargurus.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +11.1% year over year
Referral
3.7%
Paid referral
1.6%
Social
0.7%

LinkedIn followers

Follower count and growth

Total followers

48.7K

12-mo growth

+16.9%

Monthly growth

+1.5%

Salaries

Typical salary range

$74,000 – $92,000

/ yr

Median base

$90,000

Median total

$90,000

Median experience

4 years

Submissions

9

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Contribute

Open positions10 open marketing positions

CarGurus logo

Associate Marketing Data Analyst

CarGurus

Boston, MA (Hybrid)

In-houseMid level2+ years exp.
3 days ago
CarGurus logo

B2B Marketing Specialist

CarGurus

Boston, MA (Hybrid)

$71K/yr - $88K/yrIn-houseFull-timeMid level2+ years exp.
7 weeks ago
CarGurus logo

Brand Marketing Specialist

CarGurus

Boston, MA (Hybrid)

$70K/yr - $87K/yrIn-houseFull-timeMid level2+ years exp.
7 weeks ago
CarGurus logo

Software Engineering Manager, SEO & Content

CarGurus

Boston, MA (Hybrid)

$186K/yr - $233K/yrIn-houseFull-time
2 months ago
CarGurus logo

Software Engineering Manager, SEO & Content

CarGurus

Boston, MA (Hybrid)

$186K/yr - $233K/yrIn-house
2 months ago
CarGurus logo

Brand Marketing Manager

CarGurus

Boston, MA (Hybrid)

$113K/yr - $142K/yrIn-houseFull-timeSenior level5+ years exp.
3 months ago
View all 10 jobs

CarGurus insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2006
Headquarters
Boston, Massachusetts
Employees
1001-5000
11.1% growth last 12mo
Marketing team
86
6% of company
28 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Secondary / later stage · Growing 11.1% last 12 months · More mature · Last funding 3+ years ago
Trend
2023-02-27 -> 2025-12-08
Headcount (12 months)
+11.1%
Last funding round
44 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
40.1M
Month over month-3.6%
Quarter over quarter-1.9%
Top sourceSearch (48.6%)
Traffic source mix
Search
48.6%
Direct
45.5%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
82 competitor sites
Search traffic: 5.1M organic clicks / 11.9M paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+484,986
Ad budget per month
$8.5M
Average search rank
40.5
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

48.7K

12-mo growth

+16.9%

Monthly growth

+1.5%

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

86
6% of the company • 28 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 86.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4.1 / 5
Work-life balance
4 / 5
Culture
4.1 / 5
Diversity & inclusion
4.1 / 5
Recommend to a friend
79%
Positive business outlook
71%

Funding

Shows saved funding data.

Total funding
$1.8M
Last raise
Post IPO Secondary
4 years ago
Funding details
Amount raised
$1.8M
Last round
Post IPO Secondary
Last fundraise
4 years ago

News

Shows saved company news.

CarGurus (CARG): Reassessing Valuation After a Recent Rebound in Share Price
Dec 10, 2025 • simplywall.st
CarGurus (CARG) Stock Trades Up, Here Is Why
Dec 9, 2025 • Yahoo Finance
Alta Fox Capital Opens a Large $41 Million CarGurus Position
Dec 9, 2025 • The Motley Fool
3.7%
Paid referral
1.6%
Social
0.7%
2023-02-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Senior Manager, Data Analytics Engineering