Brand Marketing Senior Manager - High End Architectural at Lutron Electronics | Conshohocken, PA

Brand Marketing Senior Manager - High End Architectural

Conshohocken, PA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

Job Summary

Drive Lutron’s identity strategy for the high-end architecture market, aligning narrative, pillars, and GTM with designers, architects, and enterprise buyers.

Own the identity framework and messaging across architects, designers, and enterprise stakeholders.
Translate customer insights and market intelligence into strategic positioning and GTM direction.
Collaborate with Insights & Research to apply findings to identity strategy and brand evolution.

Job Description

Responsibilities

Define and evolve Lutron’s commercial identity, including narrative, tone, messaging architecture, and positioning within the high-end architectural market
Establish a cohesive identity framework that resonates across architects, lighting designers, developers, and enterprise stakeholders
Ensure consistent and high-quality identity expression across digital platforms, physical environments, and customer experiences
Translate customer insights, market intelligence, and competitive analysis into strategic positioning and go-to-market direction
Partner with Insights & Research to interpret findings and apply them to identity strategy and brand evolution
Develop and elevate storytelling frameworks that inform campaigns, content strategy, and thought leadership within the design community
Guide creative direction in collaboration with communications and marketing teams to ensure alignment with identity strategy
Shape the long-term marketing strategy and identity roadmap across commercial spec-grade segments
Align messaging with customer archetypes and journeys within the architecture and design ecosystem
Influence execution across earned, owned, and paid channels to ensure consistency and impact

Requirements

Bachelor’s Degree required
10+ years of professional work experience in brand strategy, strategic marketing, customer insights, competitive intelligence, or storytelling-driven roles
Proven ability to translate insights into strategic positioning, narrative frameworks, and creative direction
Experience influencing senior leaders and driving cross-functional alignment
Proven understanding of the specification community and commercial customer landscape
Ability to operate at both strategic and executional levels
Exceptional communication and storytelling skills with the ability to inspire and align stakeholders

Preferred

Experience in architecture, design, lighting, hospitality, luxury, or innovation-driven industries strongly preferred

Lutron Electronics

3.8 Glassdoor

Lighting. Shading. Controls.Driven by a belief that innovative design and the transformative nature of light have the power to enrich everyday experiences—since 1961.

Founded in 1961

Coopersburg, Pennsylvania, USA

3.2K employees (142 in marketing)

www.lutron.com

72% recommend to a friend

64% CEO approval