Brand Marketing Senior Manager

Responsibilities

• Own the strategy, planning, execution, and measurement of assigned global or multi-market brand campaigns.
• Develop briefs that define the audience, consumer insight, positioning, objectives, channel approach, budget considerations, and measures of success.
• Use research, brand-health data, audience behavior, and cultural insights to identify opportunities and improve campaign decisions.
• Partner with Creative, Regional Marketing, Social, Communications, Partnerships, Product Marketing, Content, Growth, and other teams to deliver cohesive campaigns.
• Work with regional teams to adapt campaigns to local audiences while maintaining a consistent brand position.
• Direct assigned agency work, manage campaign timelines and approved investments, and resolve delivery issues within established decision-making authority.
• Evaluate campaign performance, present recommendations to stakeholders, and apply lessons to future work.
• Share tools, practices, and project-based guidance that strengthen the Brand Marketing team.

Requirements

• 8+ years of experience in brand, integrated, or consumer marketing, including ownership of complex cross-functional campaigns.
• Experience turning business priorities and consumer insights into clear strategies, creative briefs, and measurable plans.
• Strong creative judgment and experience working with agencies and partners across multiple channels.
• Experience with global or multi-market campaigns and the ability to balance brand consistency with local relevance.
• Experience leading ambiguous projects.
• Ability to influence stakeholders without formal authority and communicate recommendations to senior leaders.
• Experience managing approved budgets.

Preferred

• Experience in anime, entertainment, gaming, or another category with highly engaged fan communities is highly preferred.

Benefits

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!