Responsibilities

• Manage end-to-end marketing workflows and timelines across the seasonal product lifecycle, from concept through execution and retail readiness.
• Maintain marketing calendars, hierarchy calendars, sequencing, taxonomy, and customer journey frameworks aligned to assortment, pricing, and promotional strategies.
• Ensure marketing plans remain aligned to final assortment, volumes by category, pricing plans, and promotional calendars, adjusting execution plans as inputs evolve.
• Serve as the day-to-day point of contact for marketing operational readiness across FOBs and retail partners.
• Coordinate across Marketing, Creative, Merchandising, Design, Planning, Digital, Visual, and Media teams to support integrated execution.
• Facilitate cross-functional milestone meetings, working sessions, and touchbases to align on inputs, outputs, ownership, and timelines.
• Translate marketing strategy into clear execution plans, ensuring dependencies and handoffs are understood across teams.
• Partner with Channel Leads and retail partners to support partner-specific execution needs while maintaining consistency and efficiency.
• Develop and manage clear marketing and creative briefs, ensuring alignment to business objectives, product strategy, and channel requirements.
• Support execution readiness for omni-channel campaigns, including site experience, email/SMS, social, digital marketing, in-store signage, and partner collateral.

Requirements

• 6+ years of experience in marketing operations, integrated marketing, or cross-channel marketing roles.
• Experience managing multi-channel marketing workflows in a retail, e-commerce, or consumer brand environment.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Demonstrated ability to partner cross-functionally with Creative, Merchandising, Planning, Digital, and external partners.
• Strong communication skills with the ability to translate strategy into clear, actionable plans.
• Experience supporting budgets, timelines, trackers, and vendor coordination.
• Bachelor’s degree preferred.