Brand and Marketing Manager

Costa Mesa, CA (On-site)

$100K/yr – $115K/yrSenior Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own and lead a full-suite brand and multi-channel marketing effort for a growing restaurant group, shaping positioning, identity, and storytelling while driving integrated campaigns across digital, social, PR, and events.

  • Brand positioning, identity, and storytelling that differentiates our restaurants
  • Multi-channel marketing campaigns for openings, promotions, and brand initiatives
  • Social, digital, CRM, and private events marketing that drives guest engagement and revenue

Job Description

Responsibilities

  • Brand Strategy & Development
  • - Develop and evolve brand positioning, identity, and storytelling that differentiates our restaurants in a competitive market.
  • - Translate business goals into brand strategies that resonate with diverse audiences and communities.
  • - Partner with executive leadership to align brand initiatives with company growth objectives.
  • Marketing Strategy & Campaigns
  • - Design and execute integrated marketing plans for restaurant openings, seasonal promotions, menu launches, and high-impact brand campaigns.
  • - Ensure consistency and cohesion across digital, social, PR, print, partnerships, and in-restaurant activations.
  • - Lead creative development and content strategy, ensuring brand voice is authentic, engaging, and aligned with guest expectations.
  • Social Media, Digital & CRM
  • - Strong background in social media management and be comfortable developing content calendars, managing day-to-day posting, monitoring engagement, and identifying opportunities to grow brand visibility.

Requirements

  • Bachelor's degree in marketing, Communications, Business, or related field.
  • 3 years of agency experience, preferably in hospitality/ restaurants.
  • 4-5 years of progressive brand/marketing experience, with at least 3 years in a senior leadership role.
  • Experience leading marketing initiatives for luxury hotels, upscale or fine dining restaurants, destination hospitality, lifestyle brands, or premium consumer experiences strongly preferred.
  • Proven ability to build and execute brand strategies and multi-channel marketing campaigns.
  • Must have flexibility to work nights & weekends, as needed.
  • Strong expertise in digital, social, CRM, and loyalty program marketing.
  • Excellent communication, leadership, and project management skills.
  • Highly creative thinker with strong business acumen and analytical mindset.
  • Demonstrated success building premium brands that drive guest loyalty and sustained revenue growth.

Preferred

  • We encourage candidates with experience from luxury hotels, fine dining restaurants, destination hospitality, lifestyle brands, premium retail, or other guest-centric organizations known for delivering exceptional customer experiences to apply.

Benefits

  • Vacation pay, medical, dental and vision insurance
  • On site lunch provided Monday-Wednesday
  • Lifestyle Spending Account, this benefit supports you and your family in numerous ways such as through gym memberships, child care, groceries, student loans & more!
  • Company dining package with allotted spending amount each month
  • Variety of Supplemental Benefit Plans for life's unknowns
  • 401k with annual employer match after 12 months
  • Employer paid Life Insurance throughout the length of employment
  • 10 Paid Holidays
  • Education Assistance Program (EdAP) for hospitality related education growth
  • Employee Assistance Program (EAP) to assist with work life balance
Specialty Restaurants logo

Specialty Restaurants

Welcome to Specialty Restaurants!Founded in 1958, we have been a leader in our industry for over 50 years. We are dedicated to creating lasting impressions and unforgettable memories by providing our guests with one-of-a-kind dining experiences that you cannot find anywhere else. We are 18 award-winning restaurants across the nation, highlighting signature distinguished brands, such as Orange Hill in Orange, The Rusty Pelican in Miami, Castaway in Burbank, and Whiskey Joes throughout various parts of Florida. These are only a few of the spectacular destinations that await you. From the West Coast in Los Angeles, all the way to the East Coast in New York and Florida, our locations are here to serve you.All of our restaurants are in beautifully appointed locations that offer breathtaking panoramic views of city skylines, waterfronts, or airports. Our incredible Sunday Brunches are widely acclaimed and award winning local favorites. Whether you’re planning a special event, a casual dinner, an intimate private function, or an elegant dream wedding, our restaurants are the ideal locations to turn your visions into picture-perfect reality.

Founded in 1958
Costa Mesa, California, USA
241 employees (10 in marketing)

Salaries

Posted range

$100K/yr – $115K/yr

Taken straight from the job posting.

See all Specialty Restaurants salaries

Marketing Team

Marketing Team Size
8 (3% of company)
Median Career Experience
12 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
28.5%
Direct
46.9%
Referral
5.5%
Social
18.2%
Paid
1%

Headcount Trend

Current headcount: ~241
Specialty Restaurants logo

Brand and Marketing Manager

Specialty Restaurants · Costa Mesa, CA · On-site