Brand and Marketing Manager

Responsibilities

• Develop and evolve brand positioning, identity, and storytelling that differentiates our restaurants in a competitive market.
• Translate business goals into brand strategies that resonate with diverse audiences and communities.
• Partner with executive leadership to align brand initiatives with company growth objectives.
• Design and execute integrated marketing plans for restaurant openings, seasonal promotions, menu launches, and high-impact brand campaigns.
• Ensure consistency and cohesion across digital, social, PR, print, partnerships, and in-restaurant activations.
• Lead creative development and content strategy, ensuring brand voice is authentic, engaging, and aligned with guest expectations.
• Oversee digital strategy including website, SEO, paid media, CRM/email, and loyalty program engagement.
• Build and grow an active social media community through dynamic content and guest-driven storytelling.
• Leverage analytics to refine audience targeting, conversion strategies, and personalized guest engagement.
• Create scalable toolkits and programs that empower operators to effectively market in their communities.

Requirements

• Bachelor's degree in marketing, Communications, Business, or related field;
• 4-5 years of progressive brand/marketing experience.
• Restaurant, hospitality, or retail industry experience strongly preferred.
• Proven ability to build and execute brand strategies and multi-channel marketing campaigns.
• Strong expertise in digital, social, CRM, and loyalty program marketing.
• Excellent communication, leadership, and project management skills.
• Highly creative thinker with strong business acumen and analytical mindset.
• Track record of driving measurable results in guest engagement, brand loyalty, and sales performance.

Benefits

• Competitive salary in the range of $100,000 - $115,000 annually depending on experience
• Benefits including vacation pay, medical, dental and vision insurance
• Lifestyle Spending Account, this benefit supports you and your family in numerous ways such as through gym memberships, child care, groceries, student loansmore!
• Company dining package with allotted spending amount each month
• Variety of Supplemental Benefit Plans for life's unknowns
• 401k with annual employer match after 12 months
• Employer paid life Insurance throughout the length of employment
• Paid/Floating holidays for 5 major holidays
• Education Assistance Program (EdAP) for hospitality related education growth
• Employee Assistance Program (EAP) to assist with work life balance